© Breno Lerner
Breno Lerner has been a publisher for the last 40 years at main Brazilian publishing houses like Abril (director) and Melhoramentos (CEO). Always had a belief that brazialian book market main issue was not illiteracy or reading habits but distribution. In this way seeking for new and more efficient channels of distribution – like supermarkets, drugstores, Avon catalogue, and others - was his main goal in all those years
Two years ago, joined Skeelo at its beginning as the most disruptive and revolutionary channel of book distribution in the country.