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Breno Lerner - Skeelo

© Breno Lerner

Breno Lerner

Publisher and Author
Skeelo

Graduated and Pos graduated at EASP/FGV – São Paulo/Brazil

Market Relations at Skeelo for 2 years

CEO at Melhoramentos for 30 years

Product Manager and Director at Abril for 10 years

Based his career believing in distribution and that the most creative process in the book business is distributing the book more than developing it.

Created and released more than 30 collections of partworks, some of than reaching 60 to 100 million copies sold thru news satnds

Developed and released Michaelis,  the first complete line of multi lingual dictionaries in Brazil, including the first electronic dictionary of the country

Developed and released the first CD Rom books of the country

Was the first publisher to distribute books thru supermarkets in the country

Was the first publisher to distribute books thru the Avon catalogue in the country

Joined Skeelo two years ago with their founders to, ounce again, develop a new channel of distribution to books in Brazil

13 October 2021
Masterclass
Audiobooks beyond the audio: how Skeelo hacked the market in Brazil
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