While more and more animation projects are inspired by books, publishing is an important strategic asset for animation-related IPs and licensing programs. The publishing industry is not only a source of new content for the small and big screen, but also a strategic partner for those developing off-screen IPS. The secret ingredient here is licensing. This panel will have key players from publishing, animation, and licensing discussing their best practices and development strategies.
Head of Licensing, Studio 100 Group, Germany
Angela Schaaf de Lavado
Senior Rights Manager Merchandising, Carlsen Verlag, Germany
Agent, Rights & Brands, Finland
Head of Intl Rights Sales, Gallimard Jeunesse, France
CEO, Atlantyca Entertainment, Italy
Moderator, Licensing Magazine