Guest of Honour or Guest of Horror: What Can Be Gained from Being GoH in Frankfurt?

The panel will discuss the perils and benefits of being guest of honour at the Frankfurt bookfair.

What is the target of GOH, communicating with domestic market or enhancing international recognizability of guest country? What would be the best strategy to achieve the main goals of guest of honour program? Is it possible to measure benefits of Guest of honour program at Frankfurt book fair? What would be the indicators of success? And what the most common mistakes? What was considered the best part of a GOH country of participating country? And what to do when GOH program is over and out?