The panel will discuss all the magic tricks the publishers in markets with smaller returns learned to survive.
Book markets with smaller returns are usually more translation dependent, have less money to invest in tech development and less money to nurture their best authors. Yet publisher in small markets know something that publishers from bigger markets don’t: they know how to conduct a business in market, sometimes with less potential book buyers than the population of Frankfurt urban area. How can this be achieved? And what kind of tricks do such publishers do to outwit the limitations forced on them by the size of their market?
Alenka Kepic Mohar
Ivana Ljevak Lebeda