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The project will be presented at the Frankfurter Buchmesse 2017

Frankfurt, 7 September 2017 – As the world’s largest publishing industry trade fair, the Frankfurter Buchmesse sees itself as a platform and trailblazer for innovation and digital development in the sector. Now, it is also an industry partner in the digital project EMMA, which has received funding by the European Union Research and Innovation programme Horizon 2020. The acronym “EMMA” stands for “Enriching Market solutions for content Management and publishing with state-of-the-art multimedia Analysis techniques”. The focus of the project is on developing a social media and content management tool which facilitates implementing social media campaigns and monitoring social media activities. The tool is currently in its development phase – the project continues until mid-2018. The EU project will be present at the Book Fair in October with a stand at the Hot Spot Digital Innovation (Hall 6.2).

EMMA brings together a European team from five countries and a wide range of sectors: The software developing company IN2 from the UK, the Centre for Research and Technology Hellas (CERTH) from Greece, the tourism agency Fondazione Sistema Toscana from Italy, the creative agency Vandejong from the Netherlands and the Frankfurter Buchmesse as German industry partner.

Marifé Boix-Garcia, Vice President Business Development Southern Europe & Latin America and EMMA project manager at the Frankfurter Buchmesse, said: “As a partner in the EMMA project, we would like to enhance research and development in the field of digital tools and software solutions for communications, since we believe that this can only benefit our industry. Our role as one of the project’s industry partners is to provide feedback on the development phases of the EMMA tool and to demonstrate the requirements for this kind of software solution through realistic scenarios.”

George Ioannidis, EMMA project manager and CEO of IN2: “EMMA allows organisations to collect, discover and organise content around topics, interests, projects, activities and places. In this way, it gives a holistic view and connects the dots around what matters most.”

Alexandru Stan, Innovation Manager at IN2, added: “EMMA is a trans-disciplinary collaboration between organisations that, as end-users, give and gather feedback, and small and mid-sized companies in the field of innovation and research that advance technical development. Communication and information-sharing between all partners are at the heart of this cross-sector collaboration, leading to greater knowledge and ongoing development of the software application.”

The software developers George Ioannidis and Alexandru Stan (IN2) will present the EMMA project and the current development state of the EMMA tool at the Frankfurter Buchmesse 2017 at the Hot Spot Digital Innovation (Hall 6.2, stand D65).

Inspired by EMMA, a workshop will be held in the Business Club of the Frankfurter Buchmesse on 14 October 2017 (11 am to ca. 1 pm). The focus will be about social media and the daily challenges it presents. Communications professionals from the publishing industry will have the opportunity to gain insight into the development of a social media and content management tool, be inspired and talk to each other about opportunities and developments in social media. The major language of the workshop will be German. If you are interested in participating in the workshop, please send an e-mail to Sonja Harnisch before 20 September 2017:

More information about the project EMMA is available at:

For information about the European Union Research and Innovation programme Horizon 2020, go to:

About the Hot Spot Digital Innovation (Hall 6.2)
Here, innovative technology providers and service providers demonstrate new solutions for the future of digital publishing. They include providers of innovative software solutions for the book industry; service providers in the fields of data conversion, database structuring and maintenance; developers and operators of new and innovative delivery, self-publishing or networking platforms; suppliers and developers of document and content management systems as well as editing systems; and start-ups and international associations in the field of "Digital Publishing".

About the Frankfurter Buchmesse
The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,150 exhibitors from 106 countries, around 278,000 visitors, over 4,000 events and approximately 10,000 accredited journalists and bloggers – in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Frankfurter Buchmesse has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurter Buchmesse offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurter Buchmesse is a subsidiary of the German Publishers & Booksellers Association.

Contact for the media:
Press & Corporate Communications, Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications, Phone: +49 (0) 69 2102-138,
Kathrin Grün, PR Manager, Phone: +49 (0) 69 2102-170,
Ines Bachor, PR Manager, Phone: +49 (0) 69 2102-189,

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Website of the EMMA project