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Networking programme for international marketing in the publishing industry

Frankfurt, 4 October 2017 – E-books, online shops and social media – new communication channels have a lot of potential. At the same time, digital transformation poses major challenges for the publishing industry. For the first time, the Frankfurter Buchmesse (11-15 October 2017) is organising an international networking event entitled “The Bigger Splash”, which is aimed at marketing experts working in the publishing industry. From 13 to 15 October, the varied programme will be all about new paths in marketing, best practices and networking sessions. The aim is to bring together international experts, to promote exchange between marketing and communications professionals in the publishing industry, and to encourage the creation of an international marketing network.

Katja Böhne, Vice President Marketing & Communications at the Frankfurter Buchmesse, said: “Publishing houses have a vast treasure trove of stories at their disposal and a superb grasp of how to showcase their brand, authors and new titles. There are endless possibilities for building anticipation and calling attention to oneself through clever dramatisations. With ‘The Bigger Splash’, we not only want to bring together international marketing pros, but also to reveal completely new ways to reach readers.”

The programme

Friday, 13 October

4.00-4.30 pm: High Tea in the Business Club – speed dating with marketing experts on the topic of event marketing. With James Ardinast (Culinary Entrepreneur at IMA), Sandra Riesenbeck (Head of Marketing Campaigning & Website Sales eCommerce & Marketing at Thalia) and Katja Böhne (Vice President Marketing & Communications at the Frankfurter Buchmesse).

4.30-5.30 pm: Katja Böhne will lead a tour of the Frankfurter Buchmesse. Marketing directors will be available for conversations at the stands of Wiley, TASCHEN Verlag, Indiecon and Pavilion Books.

5.30-6.30 pm: Get together in the Business Club

6.30-9.00 pm: ORBANISM AWARD ceremony in the Reading Tent on the Agora – prize for the most effective events and live marketing campaigns in the German publishing and media industry.

Saturday, 14 October

10.00 am-12.00 pm: Networking breakfast – the marketing experts Jürgen Kaube (Frankfurter Allgemeine Zeitung) and Frank Vogel (Gruner + Jahr) share their experiences.
Place: Hot Spot Digital Innovation, Hall 6.2 D 53

Sunday, 15 October

11.00 am-1.30 pm: Influencer marketing for publishers – three marketing experts present their strategies, followed by a panel discussion on the topic of credibility. The speakers are Sarah Kübler (Managing Director of HitchON), Sebastian Niemann (blogfoster GmbH), and Björn Wenzel (Founder and CEO of Lucky Shareman). At a small reception following the presentation, all participants will have the chance to network and exchange ideas. The event will be held in German.
Place: Hot Spot Publishing Services, Hall 4.0 J 37

To participate in “The Bigger Splash” you must register on our website: The programme is free, however a valid ticket to the book fair is required to access the exhibition grounds.

About the Frankfurter Buchmesse
The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,150 exhibitors from more than 106 countries, around 278,000 visitors, over 4,000 events and approximately 10,000 accredited journalists and bloggers - in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Frankfurter Buchmesse has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurter Buchmesse offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurter Buchmesse is a subsidiary of the German Publishers & Booksellers Association.

Contact for the media:
Press & Corporate Communications Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138,
Kathrin Grün, Head of PR and Communications, tel.: +49 (0) 69 2102-170,
Julia Biermann, Trainee Marketing & Communications, tel.: +49 (0) 69 2102-165,
> Press information online >
> Photos in print quality >

Register here