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New education platform at the Frankfurter Buchmesse with start-up area and interactive events

Frankfurt EDU is the new international platform of the Frankfurter Buchmesse (10-14 October) for innovative concepts, content and technologies in the education sector. This is where trends for the future of learning are developed. How will future generations learn, and what technologies will they use? Will learning become easier and, if so, how? These are the questions Frankfurt EDU examines, with exhibitors from the education sector located in Hall 4.2 (international exhibitors) and 3.1 (German exhibitors). Frankfurt EDU comprises not only the Education Congress in the Congress Center on the Wednesday of the Book Fair and the LitCam “Kulturstadion” (culture stadium) stage in Hall 3.1, but also new stages and events in Hall 4.2, such as the Education Stage, Workshop Area, Start-up Area, EdTech Area and LAB, which serves as an interactive education laboratory on 500m² at the weekend.

“With Frankfurt EDU, our aim is to create a clearly structured area and programme that connects exhibitors and visitors there. This will be the ideal place for suppliers and target groups of learning content – whether digital or print – at the biggest trade fair for content. They will benefit from the internationality of Frankfurt and, thanks to professional events and matchmakings, will gain exclusive insights into local markets and industry trends”, says Robert Liebermann, Director Strategic Marketing at the Frankfurter Buchmesse.

Education Stage

Get to know authors, products and services around the topic of education – from the “Wake-up Meditation” to the “Best European Learning Materials Awards” (BELMA). (Hall 4.2, C 94)

Education Workshop Area

This is where education-related workshops and interactive participatory events for small working groups are held. (Hall 4.2, A 82)

EdTech Area

Discover the future. Stop by here to experience innovative technologies from the education sector of tomorrow. (Hall 4.2, B 64 – C 97)

Start-up Area

The new “home base” at the Frankfurter Buchmesse for start-ups in the EdTech and education sectors. (Hall 4.2, A 98)

Joint presentation: Education

Here, you will find the international education products and services offered by smaller publishers and institutions. (Hall 4.2, A 8.1)

Some highlights at Frankfurt EDU

Elke Jacobs-Sharma, Anil SharmaYoga, Wolfgang Hackl, Robert Schmalfuß, Siddhi Adriana Bhasale, Sandra Müller-Pulido, Sahaja Yoga Germany e.V.: “Wake-up Meditation”, daily, 9.00-9.30 a.m., Education Stage (Hall 4.2 C 94)

HTC Vive: “Franz Kafka – the MetamorVRosis”. The possibilities of virtual reality and the Vive Pro VR-headset transform the story of Gregor Samsa into an immersive experience for visitors. (Hall 4.2 B19)

One-to-One Business Connections: “Matchmaking for the international education sector”. Register here:

Akademie der Deutschen Medien GmbH (German Media Academy): “Artificial intelligence, chatbots, voice assistants: magazine and book marketing of the future”, Thursday, 11 October 2018, 1:00 - 2:00 p.m., Education Stage (Hall 4.2 C 94)

Lisa Edelhäuser (Springer-Verlag GmbH, Editor), Ulrich Köhler (author) Daniela Tiersch (author): “Expedition to unfamiliar worlds – crossing 20 billion kilometres of the solar system”, Friday, 12 October 2018, 11:30 a.m. - 12:00 p.m., Education Stage (Hall 4.2 C 94)



About the Frankfurter Buchmesse

The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,300 exhibitors from 102 countries, around 286,000 visitors, over 4,000 events and some 10,000 accredited journalists and bloggers in attendance. It also brings together key players from the fields of education, film, games, STM, academic publishing, and business information. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. Access to the Business Club, with its premium services, networking events, and conferences, such as THE MARKETS, is available exclusively with a Business Ticket – the premium option for B2B visitors. THE ARTS+ was launched in 2016 as a fair, business festival and international meeting place for the culture and creative industries. It aims to exploit the potential of digitalisation for creative content and to develop new business areas. Frankfurt EDU, the international education platform of the Frankfurter Buchmesse, presents innovative concepts, content and technologies for the future of learning. Campus Weekend at the Frankfurter Buchmesse is dedicated to university students. The Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).

Contact for the media:

Press & Corporate Communications Frankfurter Buchmesse Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138,

Kathrin Grün, Head of PR and Communications, tel.: +49 (0) 69 2102-170,

Frank Krings, PR Manager, tel.: +49 (0) 69 2102-107, > Press information online > > Photos in print quality >