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Frankfurt, 12 June 2019 – Seeking creatives for exhibition stand: In early March, Frankfurter Buchmesse (16-20 October 2019) launched the Wildcard campaign for the fifth time. Applicants with innovative product and marketing ideas could compete for a free 8-square-metre stand and win the Wildcard. A total of 377 innovative ideas for the publishing industry from 33 countries were submitted. The range of themes was vast: from a walk-through fairy-tale theme park and a tool for scientific peer reviews to a novel-based travel app.


Wildcard 2019 (national)

The winners of the Wildcard 2019 (national) are the Berlin-based activists behind the KIMBUK Festival and KIMI-Siegel (KIMI seal). Both the children’s book festival and children’s book seal honour diversity and inclusion in children’s books.

“Thank you for the exceptional opportunity to call the attention of such a large fair audience to the issue of diversity and sensitivity to discrimination in children’s and young adult literature! We are delighted to make our expertise available and to present books that have been awarded the KIMI seal, and we want to start conversations with authors, illustrators, publishers and all interested parties and invite them to join us in exploring ways to bring diversity into children’s books”, states Margarete Goj, publicist for the KIMBUK Festival and KIMI seal.



Wildcard 2019 (international)

The winners of the Wildcard 2019 (international) are the Canadian founders of Scenarex. With bookchain, they offer a blockchain-technology-based solution for protecting the copyright and distribution of e-books.

“We are a small team from Montreal with big ideas and even bigger ambitions and we’re delighted to have been chosen as a Wildcard winner. We firmly believe in the power of blockchain to tackle some of the challenges in the industry! And participating at Frankfurter Buchmesse is the perfect opportunity for us to share our knowledge and make connections,” says Christine Joly, Chief Commercial Officer of Scenarex.



“I’m happy to have two winners that epitomise the themes of our times. KIMBUK fights for the representation of diverse identities, which should also be reflected in children’s books. And Scenarex’s bookchain proves that even the almost 600-year-old letterpress can be transferred into data blocks very profitably”, states Katja Böhne, Vice President Marketing & Communications at Frankfurter Buchmesse.



About Frankfurter Buchmesse

Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,500 exhibitors from 109 countries, around 285,000 visitors, over 4,000 events and some 10,000 accredited journalists and bloggers in attendance. It also brings together key players from the fields of education, film, games, STM, academic publishing, and business information. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).


Contacts for the media:
Press & Corporate Communications Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications, tel.: +49 (0) 69 2102-138,
Kathrin Grün, Head of PR and Communications, tel.: +49 (0) 69 2102-170,

> Further press information >
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