“Audiobooks: Taking the World by Storm” by Linda Lee
Which audio trends are driving the international publishing industry? The new Frankfurt Audio white paper “Audiobooks: Taking the World by Storm” by audio expert Linda Lee provides facts and figures on current developments in the audiobook market around the globe.
Which opportunities does the audiobook market offer? How do the different distribution models work? Which technological innovations are influencing the sector worldwide? How has the use of audiobooks changed since the beginning of the corona pandemic and what do international experts have to say about the future of audio publishing? Linda Lee, former publisher and vice-president of Scholastic Audio and former president of the US Audio Publishers Association, provides answers to these questions in a new white paper published by Frankfurter Buchmesse. Data partner for the publication is Zebralution.
The Frankfurt Audio white paper is available for free download here: https://www.buchmesse.de/en/service/whitepaper
A photo of the author Linda Lee is available for download here: https://mvb.cloud.booklan.de/index.php/s/rJfFr2j2o63ZC7i
About Linda Lee:
Linda Lee is the Principal and CEO of Linda Lee LLC, helping businesses and individuals manage intellectual rights and grow strategic partnerships. She is the former Publisher and Vice President of Scholastic Audio, and Vice President and Executive Producer of Weston Woods Studios, Inc., a wholly owned subsidiary of Scholastic Inc. With over 30 years of experience in the children’s multimedia publishing industry, she has served as a Board Member and President of the Board of Directors for the US Audio Publishers Association, as President of the Weston Woods Institute, a non-profit foundation dedicated to fostering children’s literacy, and as Board Member, Chair and Treasurer of the National Media Market, a non-profit organisation dedicated to promoting motion media use in the educational market.
Zebralution was founded in 2004 as the first digital distributor for independent music labels in Europe and it entered the audiobook market in 2010. Zebralution rolled out its “All Audio” media strategy in 2018 with the launch of its podcast company Zebra-Audio.net. Clients include some of the biggest publishers in Germany, in the UK, the US and the Netherlands. The company works globally with all relevant streaming and download services from the book world – such as Apple Books, Google Books, Bookbeat, Storytel and OverDrive – as well as with music-centric services like Spotify, Apple Music, YouTube, Deezer and Napster.
About Frankfurt Audio:
Frankfurt Audio is the thematic area at Frankfurter Buchmesse (14–18 October 2020) that showcases audio content – from audiobooks to podcasts. Frankfurt Audio debuted at the book fair in 2019. This year, it will again take place physically on the fairgrounds and, for the first time, virtually. The Frankfurt Audio area will feature the Frankfurt Audio Walk, a walk-through audio experience, also for the first time this year. The new digital venue Frankfurt Conference Buchmesse will offer four days of discussions, Q&A sessions and short talks by and with international experts. The Audio Track on Thursday, 15 October 2020, will provide visitors with the opportunity for further training and for networking and interacting with industry representatives from around the globe. This year, participation will be free of charge. More information on speakers and how to register will be available shortly.