Literally #BookTok: TikTok and Frankfurter Buchmesse launch cooperation
TikTok puts #BookTok community in the spotlight with stage programme / Talks, workshops and performances with creators, authors and publishers / Livestreams and Creation Corner will bring the community digitally to #fbm22
Anyone who wants to discover new books or genres or is seeking literary recommendations will find a wide range of content on TikTok. The #BookTok community has been growing constantly for years and inspires millions of users worldwide. To celebrate the community and its joy of reading and writing, TikTok has become one of Frankfurter Buchmesse’s partners for the first time this year (19–23 October 2022). TikTok will be making use its own stage in the Agora and a specially curated German-language programme to give visitors a live experience of #BookTok culture.
As a partner, TikTok is helping the book fair reach a diverse audience. From 10.00 am to 5.00 pm on Sunday, 23 October 2022, TikTok will host a stage in the centrally located Agora, where it will present talks, workshops and performances that bring together some of the most popular creators, authors and publishers in the #BookTok community. Guests will include julesboringlife, flying_bengel, avalino.diversity, charlotteschueler, tabeajoanna and Brix Schaumburg, among others.
In the #BookTok Creation Corner, #BookTok creators will also be invited to record their own videos and stream live from the fair, thereby sharing their impressions with the community and interacting with book lovers.
“The book fair stands for respect, diversity and tolerance. It thrives on the heterogeneity of its participants and on an exchange among equals within an open dialogue. We are therefore all the more pleased to be working together with TikTok this year, thereby sharing our multifaceted programme with an even larger global community,” says Lars Birken-Bertsch, director of Strategic Project Development, Cooperation and Programmes at Frankfurter Buchmesse.
“The #BookTok phenomenon has captured the hearts of our community members. Creators, authors and reading fans come together on TikTok every day to share their passion for books. With more than 73 billion views worldwide, #BookTok has given new life to classic titles and helped bring new authors and books to an audience of millions. As a result, we are especially excited to be giving the #BookTok community a stage not only on TikTok, but also at the world’s largest book fair,” says Tobias Henning, general manager of TikTok Germany & Central Eastern Europe.
Many publishers and booksellers have already recognised the extraordinary global reach of the #BookTok hashtag and the far-reaching cultural influence that has resulted even beyond the platform itself. Yet local hashtags such as #GermanBookTok have also succeeded in generating more than 38 million views, and #BookTokGermany has had even more, with over 275 million views. Popular hashtags such as #Manga, #Fantasy, #Romance and #Crime, which are used for the most popular literary genres, demonstrate how diverse the community has already become.
The stage programme will be streamed live on TikTok on 23 October for all the TikTok users who cannot make it to this year’s book fair in person.
Event highlights on the TikTok Stage, Sunday, 23 October 2022, Agora (in German)
Explore #Booktok (10.30-10.50 am)
An introduction to #Booktok and facts about the world of books on TikTok.
Speaker: Tobias Henning, General Manager, TikTok Germany & Central Eastern Europe
TikTok #BookClub (10.55-11.45 am)
Panel discussion on #Booktok and the opportunities for authors, including a reading from the #BookTok hit "Dunbridge Academy - Anyone" by author Sarah Sprinz.
How to promote your book in 2022 (12.00-12.45 pm)
What impact does #Booktok have on book sales? How do you become an author? And how do you promote a book in 2022? On stage, #BookTok creators discuss these questions with author Arno Strobel – one of the most successful German crime authors – and a representative from the publishing house Piper.
Interactive audio session with creators and professional voice actors (1.15-2.15 pm)
Q&A session on voice acting, a talent check and LIVE creation of an interactive radio play with TikTok creators and professional voice actors.
Queer is beautiful - Modern Books (2.30-3.00 pm)
Discussion of diversity in literature as well as presentation of modern books for young people.
“Changing the world ‒ changing minds” (3.30-4.20 pm)
Discussion about sustainability with well-known TikTok creators and public figures who have put their focus on the topic of the environment and changing consciousness.
Performance (5.00-5.30 pm)
Performance by the German singer songwriter Mayberg.
About TikTok
TikTok is the leading platform for short-form mobile video. Its stated mission is to inspire and bring joy to people by giving them a creative home and an authentic, entertaining and positive experience. TikTok has offices worldwide in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. www.tiktok.com
Are you planning to attend Frankfurter Buchmesse 2022?
Apply now for press accreditation online before 14 October 2022 via My Book Fair.
There will be no press accreditation at the fairgrounds.