Digital tools to optimize the book chain / Keynote

The means by which entertainment is consumed -including books- are directly connected to the way we navigate digital channels. In this context, using metadata in a strategic way becomes an essential resource for the entire book chain, as it allows to boost sales, optimize information and move towards sustainability. This keynote explores the opportunities of a market that uses and shares metadata, presenting MVB's digital tools –Metabooks, VLB-TIX, and Pubnet– as technological solutions that bring books closer to readers.