The Hispanic Audience: Spanish audiobooks for the United States of America / Inspire 15´

Currently, the Spanish-speaking population in the United States exceeds 60 million inhabitants and it is the market with the highest consumption of Spanish-language audiobooks. In order to satisfy these audiences, the publishing industry is looking for ways to take advantage of this boom and place content that also attracts publishing traditions different from the North American one. One of the pioneers in the production of multilingual audiobooks shares his experience of the journey he has taken to position himself in this market.