How to catch readers: digital marketing and distribution / Round table

In this era, publishers and booksellers have had to rethink from a new perspective everything they  knew about book marketing and promotion. Today it is impossible to be present only in the physical world, as if the reality of the digital world did not exist. The participants of this round table, all experts in the application of tools to promote the consumption of books from the digital sphere, share their answers to the question of how to find readers in an environment where everything seems to be within reach.

Moderator: Cristina Flores, Minister of Science, Technology, Knowledge and Innovation (MinCiencia), Chile