Making books visible. Use of metadata: Workshop, consultancy and practice / Workshop Room 1

The main wish of a publisher is that publishing a book should be as successful as possible. However, to achieve this goal, books must be found by booksellers and potential readers as easily as possible. How is this possible in an ever-growing publishing world? What are the basic requirements of book markets around the world to increase the visibility of publishers' catalogue and increase their sales? This workshop will introduce the necessary metadata-based tools to increase commercial opportunities for publishers and booksellers.

Metabooks Team, Mexico / Brazil