© Arantxa Mellado
ARANTXA MELLADO, LIBEREXPRESS, SPAIN
Arantxa is an analyst and consultant for the publishing sector, specializing in topics such as the book supply chain, metadata and print on demand (POD). She has more than 20 years of experience in the book industry, both in publishing, print book production and digital business model management.
She was an editor at the publishing houses Emecé and Salamandra and is the founder of Ediciona.com, EntreLectores, The Spanish Digital Link and DataLibri, from where she has advised publishers in Spain and Latin America. She also ran Onixsuite in Spain, a book metadata management software company.
Arantxa is a lecturer for the degree program Master in Publishing at the Universidad Autónoma de Madrid and Publishing Management and Digital Marketing at the Universidad de Alcalá-Grupo Unidad Editorial. As a lecturer, she has collaborated with Cerlalc, Institution for the Latin American Book Sector, the Spanish Germán Sánchez Ruipérez Foundation and Spanish publishers' associations.
She has written numerous articles on the book market for the online portal ActualidadEditorial.com.
She currently heads LiberExpress, a print-to-order (PTO) book distribution company that she co-founded.