Marifé Boix García is Vice President Southern Europe and Latin America at Frankfurter Buchmesse GmbH. Since 2012, she has been organizing CONTEC conferences in different Latinamerican countries, an encounter among publishing and innovation professionals. On behalf of the management of the fair she is responsible for the two publisher´s grant programmes of Frankfurt, Invitation and Fellowship Programme and she was in charge of Catalan Culture as guest of honour in 2007, Argentina in 2010, Brazil in 2013, and is currently working with the responsible institutions of Spain, who are guest of honour in Frankfurt in 2022.