How to Recognise and Promote the Best Contemporary Children's Literature?

Experts in the field are often amazed by the quality and diversity of contemporary children's literature. But for parents, teachers, librarians and young readers, these gems are often hard to find among all the children’s books published each year. Can expert reviews, recommendations and awards, national as well as international, provide guidance? Who is their main target audience: young readers, their parents, teachers and librarians, or even publishers, editors and artists? How successful are they in appreciating and promoting quality children's literature, its diversity or originality? Are their recommendations merely local or can they be heard across borders? How are different juries structured? What is the role of (mass) media in promoting nominated and award-winning books?