Digital Presence on Frankfurt Connect
Your Digital Presence on Frankfurt Connect
Expand your trade fair presence into the internet with Frankfurt Connect – Frankfurter Buchmesse’s new digital platform.
Exhibitors and companies without a fair stand can present themselves on Frankfurt Connect to achieve increased visibility and reach.
Create your company profile, upload your logo and marketing materials and promote your products and services. Introduce team members and authors and invite them to your events - before and during the book fair.
Users of the platform research the exhibiting publishers and search for events and speakers. Turn your Digital Presence into your own personal business card.
Frankfurt Connect - Digital Packages
The BASIC, ECO and PRO Digital Packages offer you different services for your Digital Presence. Registered exhibitors receive the BASIC Digital Package..
PRO | ECO | BASIC | ||
| Profile entry | Present your company in the Exhibitor Directory. Your logo, descriptive texts, activities, and links to your website and social media channels showcase your strengths and increase your visibility. | ✔️ | ✔️ | ✔️ |
| Premium profile | Showcase your profile. Add background, image elements and video material to make yourself even more memorable. | ✔️ | -- | -- |
| Marketing material | Download additional marketing material. Use multimedia content specifically for lead generation and to present your offering comprehensively and convincingly. | unlimited | 10 | 3 |
| Team members | Link your team members' profiles to your exhibitor profile. Manage your digital presence as an administrator or become visible as a team member and personal representative. Your team members can actively contribute to lead generation and networking for your company. | ✔️ | ✔️ | ✔️ |
| Events | Promote your events in Frankfurter Buchmesse's Calendar of Events and attract more visitors to your stand. Raise awareness of your trade fair highlights and increase visitor numbers at your own events. | ✔️ | ✔️ | ✔️ |
| Product and service presentation | Present your services and product innovations. Potential customers can immediately see what makes you special and contact you directly via the products. | 25 | 10 | 3 |
| Lead export | Conveniently export all collected leads as an Excel file. Use the contacts you have gained directly for your post-fair marketing. | ✔️ | ✔️ | -- |
| Badge scan | Capture contact information by scanning your Frankfurt Connect QR code. You can use the App to capture the lead directly and qualify it using a form. | ✔️ | ✔️ | -- |
| Top of the list | Your company profile will be prominently and permanently displayed at the top of the Exhibitor Directory. Increase your visibility and ensure that potential contacts discover your company first. | ✔️ | -- | -- |
| Banner (Web & App) | Place your advertising banner strategically on the Frankfurt Connect website or in the App and reach your target group directly. Attract interested parties to your own link or profile via advertising banners and increase your reach on the platform. Placements are limited. | ✔️ | -- | -- |
The ECO and PRO Digital Packages can be booked at any time. Please use the following form:
Registration form
Order your digital package now
Use this form to order your digital package ECO or PRO with even more features and services.
Your advantages as an exhibitor on Frankfurt Connect
Your profile
Create maximum visibility for your company
You can edit your profile from your company’s name to the specific products you would like to showcase and the banners and videos you want to upload.
Depending on the digital package you booked you can have up to 15 admins to manage your content in your profile entry.
Create new opportunities
At the heart of the platform is interaction: Your profile is a digital business card as well as a networking tool. In your profile you can interact with new contacts suggested via matchmaking, save other companies as favourites and schedule meetings.
- Use all your favourites in one place
- Find all your appointments and schedules in one place
Reach out by sending messages to your Frankfurt Connect contacts.
Stay true to your brand
Frankfurt Connect offers you the opportunity to customise your profile to match your corporate identity.
Create a unique profile by incorporating media elements that reflect your brand's distinctive aesthetics and values. This customisation ensures a consistent and professional look across the platform and increases brand recognition and engagement on Frankfurt Connect.
Keep track of your activites and interactions
The dashboard provides a comprehensive overview of user interaction with your company profile.
It provides detailed analytics on who has viewed your content or saved it as a favourite, offers various statistics and much more: allowing you to identify potential leads based on your selected Digital Package. This improves your ability to monitor interactions and effectively target interested parties to optimise your networking and business development efforts.
Expand your reach
In addition to the free BASIC Digital Package (for registered exhibitors), Frankfurt Connect offers you two Digital Packages for a fee: ECO and PRO.
With these packages, you can scale the features and functions of Frankfurt Connect according to the requirements of your brand.
Your Services
Attract attention and ensure that your events can be planned
All registered companies can enter their events on Frankfurt Connect, which can then be filtered by day, stage, topic or type and found by users of the platform.
Your way to new contacts and leads
Expand your network, discover new business opportunities and make every interaction special!
Frankfurt Connect suggests relevant contacts - so you can get in touch with the right people at the right time.
Collect contacts on the go - quickly and easily
This digital business card can be seamlessly integrated into your Frankfurt Connect network and helps you keep track of all your encounters.
Simply scan the unique QR code via the app on your smartphone to exchange contact details effortlessly.
Become part of the official layout of Frankfurter Buchmesse
A little orientation can go a long way.
The Frankfurt Connect app provides all visitors to Frankfurter Buchmesse with a hall plan to help them find their way around the fair.
By integrating your company logo into the plan, you increase your visibility and findability. This way, all visitors can easily find and recognise your stand within the exhibition area.
Showcase your speakers effectively at Frankfurt Connect
With over 640 registered speakers last year, Frankfurt Connect once again offers excellent opportunities to highlight speakers for #fbm25:
- For publishers: showcase your authors and guests prominently, increase their visibility and connect them with a global audience.
- For authors: Strengthen your personal brand with a dedicated profile featuring your bio, links to social media and a list of your talks.
Each speaker's profile is easily recognisable by their logo and aggregates all talks in one place, making it easy for attendees to find and attend events.
The most important questions and answers about Frankfurt Connect
FAQ
The Exhibitor Directory is now available on Frankfurt Connect. There you can edit your company profile and search for other participants.
The Calendar of Events is also now available on Frankfurt Connect. You can enter as many events as you like. Please make sure to include a detailed description, the event title, number of participants, location and time.
Exhibitors, agents and scouts receive the digital package BASIC with their registration. The chargeable digital packages ECO and PRO offer additional services and features for networking and matchmaking.
Visitors to the platform can search the Calendar of Events and the Company Directory free of charge. Users who register with an e-mail address can save and manage their search results free of charge.
Yes, you can upgrade at any time. Please use the following form:
From now on, you only need your MyBookFair login if you want to pay your invoices by credit card.
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