Skip to main content

324 days to go

Plan your visit to the fair

Digital Cross Over

Promoting cross sector innovation across Europe

Frankfurter Buchmesse Highlights THEARTS+ Business not as usual

Digital Cross Over is a cross sector project within the Creative Europe funding programme of the European Commission. The aim of the project is to demonstrate and explore the current challenges facing the creative and cultural industries. Who pays for the content created by cultural and creative professionals? How do I reach my target group in the digital age and how can I learn from players from other industries who are or have been facing similar challenges? On this page, as well as at digital and events on site, the project partners will present best practises and inspirations and exchange ideas with representatives and experts on how to successfully tackle the topics and questions which matter today.
These questions are even more important now, due to the situation created by Covid-19, that obliges players in the cultural and creative industries, public and private, to rethink their activities with different business models.

The makers behind Digital Cross Over

Stay tuned: Project-related news and relevant trends from the European content industries

Learn more about the people, organisations and companies behind Digital Cross Over, get insights into best practices and stay up to date on future events.

  • Marco Cappellini

    News

    "Digitisation and new technologies are fundamental to make art, culture and creativity really accessible to all."

    Marco Cappellini, CEO & Co-Founder of Centrica and its spin-off VirtuItaly, about edutainment and the importance of digital tools to make art, culture and creativity accessible nowadays.

  • Veronika Liebl at AIxMusic Cultural Organizations, POSTCITY

    News

    "The global pandemic has further accelerated the most pressing societal challenges."

    Veronika Liebl, Director of European Cooperation, Ars Electronica, about the challenges and opportunities of hybrid festivals and the influence of new technologies on cultural and societal change.

  • IMZ

    News

    "New technologies have not only changed the audiences, but have also offered new channels for our artists."

    When concert halls and opera houses remain closed in times of Covid-19, how can the performing arts reach their audience? We talked to our Digital Cross Over partner IMZ about the challenges and opportunities for Europe's creative and cultural industries.

  • Luc Bourcier

    News

    "We have to learn from other countries, from other sectors."

    Luc Bourcier, CEO, izneo, is partnering with us in the EU project Digital Cross Over. He speaks about current challenges and trends of digital comic book publishing in Europe.

  • Simone Lippold

    News

    creativeSHIFT: Shaping the future of the content industries together

    How will content industries develop in the future? An interview with Simone Lippold, Head of Innovation Development, Börsenverein Group, and strategic lead of creativeSHIFT.

  • Campus Weekend

    News

    "Bridges between different industries will not appear by themselves."

    Why are cross sector cooperations and synergies so relevant in content industries nowadays and what is the role of new technologies, such as Artificial Intelligence (AI)?

  • UNSILO - Logo

    Interview

    Interview with AI-Publisher UNSILO

    “Publishing will become increasingly personalised!” - Interview with the winner of FBM-Wildcard 2018 AI-Publisher UNSILO

  • Digital Cross Over Team

    News

    Digital Cross Over: Meet the project team

    Learn more about the partners of the cross-sector EU project Digital Cross Over and current challenges of Europe's cultural and creative industries.

  • Jasmin Schreiber Books at Berlinale 2020

    News

    „Ich staune mit großen Augen und bin sehr glücklich.“

    Ende Februar erscheint Jasmin Schreibers Debütroman „Marianengraben“. Schon vor dem Erscheinen ist das Buch bereits vergriffen und die positiven Reaktionen und Rezensionen überschlagen sich. Wir haben die Autorin bei "Books at Berlinale" getroffen.

  • Maya Kodes Portrait

    Interview

    THE ARTS+ Maya Kodes - Interview with Yves St-Gelais

    Meet MAYA KODES: “A digital code from cyberspace that came into the world thanks to the magic of holography.” Yves St-Gelais shares the secret of Maya´s story and gives us an insight of what to expect at THE ARTS+.

  • Andrea Nicolai

    News

    Interview: Andrea Nicolai, speaker at THE ARTS+ Innovation Summit

    “Valley of death”: How excellent research fails to make it to the market – and why the creative sector needs a more R&D-focussed approach.

  • Bernd Fesel

    Interview

    Interview: Bernd Fesel about cross-innovation

    How being at the intersection of culture, business, technology and politics can be a real advantage for the cultural and creative industries

  • Holger Volland bei THE ARTS+

    News

    Interview: Lorenz Pöllmann about the digital culture industry

    Lorenz Pöllmann, Professor at the HMKW, Berlin, and co-publisher of the anthology “Der digitale Kulturbetrieb” (“The Digital Culture Industry”), in conversation with digital and cultural experts Holger Volland, Founder of THE ARTS+ and author of the non-fiction book “Die kreative Macht der Maschinen” (“The Creative Power of Machines”).

Videos on innovation and tech trends: Discover the IMZ Innovation Channel interviews

Impact of Artificial Intelligence on arts and culture

Gerfried Stocker, Managing and Artistic Director at ARS Electronica, illustrates the impact of Artificial Intelligence on arts + culture and also shares his thoughts on how the arts can and should influence AI in return.

Digital audience development

How can performing arts institutions utilise new technologies to reach a engage audiences in an innovative manner? Learn more from Rebecca Lees, Head of LSO Live, London Symphony Orchestra, and Elena Kountidou, Head of Communications, Konzerthaus Berlin.

IMZ VR video interview

Cédric Bonin, Producer, SEPPIA, about the particularities of producing in VR and Kay Meseberg, Head of Mission Innovation, ARTE, provides an overview of the VR market and its potential for performing arts and cultural content.

Immersive sound IMZ interview

When creating immersive sound experiences, one actively includes the dimension of space to the field of creative methods. Hervé Déjardin, Sound Engineer, Radio France and Matthias Röder, CEO, Karajan Institute discuss the potential of this technology.

Pushing the boundaries of publishing: CONTENTshift

CONTENTshift ist eine Initiative der Börsenvereinsgruppe mit dem Ziel, Start-ups den Markteintritt in die Content-Branche zu erleichtern und Innovationen zu fördern, in dem die Start-up-Welt eng mit der etablierten Branche verschränkt wird.

sciflow

„Der CONTENTshift-Accelerator hat sich in den letzten Monaten als echte Ideen- und Umsetzungsmaschine erwiesen.“

Erfahren Sie mehr über SciFlow, das Content-Start-up des Jahres 2020!

Zwei Menschen überreichen sich ein Blatt Papier über einem Schreibtisch voller Laptops

Start-ups 2020

Erfahren Sie mehr über die sechs jungen Unternehmen, die beim CONTENTshift-Accelerator 2020 ins Rennen gingen.

Upcoming Digital Cross Over event in 2021

Avant Premiere 2021 Vienna

Avant Première Music + Media Market in February 2021

The Digital Cross Over closing event is planned to take place at Avant Première 2021. Avant Première is the annual trade fair, market place, conference and networking event for the music + dance film industry. Hosted by the IMZ International Music + Media Centre, Avant Première unites international experts + decision makers from major public + private broadcasting stations, streaming + VOD platforms, film production + distribution companies and performing arts institutions.

The Digital Cross Over closing event is planned to take place at Avant Première 2021. Avant Première is the annual trade fair, market place, conference and networking event for the music + dance film industry. Hosted by the IMZ International Music + Media Centre, Avant Première unites international experts + decision makers from major public + private broadcasting stations, streaming + VOD platforms, film production + distribution companies and performing arts institutions.

EXPERIENCE AVANT PREMIÈRE 2021 IN ITS FULLNESS: ON-SITE + ONLINE
Avant Première offers exclusive previews to the latest music + dance films, valuable matchmaking opportunities and a conference programme tailored to the current needs of the industry.

The on-site programme will take place at Advantage Austria in Vienna in a pandemic-proof framework. Moreover, as a hybrid event, Avant Première 2021 will offer a seamless digital experience for all participants featuring the full programme in its entirety.

Further information about the Digital Cross Over event will be available on this page in the coming months.

Learn more & register now

Previous Events

3020 Bühnen The Arts

Panel at THE ARTS: Digital Cross Over: Driving Discoverability through Metadata on 16 October 2020

Digital Cross Over was present at #fbm20 Special Edition as part of THE ARTS+ digital programme. Experts from different European creative and cultural industries in Europe shared their views on current metadata initiatives, trends and challenges, best practises and use cases.

Digital Cross Over was present at #fbm20 Special Edition as part of THE ARTS+ digital programme. Experts from different European creative and cultural industries in Europe shared their views on current metadata initiatives, trends and challenges, best practises and use cases.

Discoverability of content is a challenge across all creative industry sectors, especially in a digital world where the amount of available content is overwhelming. Metadata plays an important role in existing and future initiatives to give customers orientation and make content discoverable that might remain unseen otherwise. Open metadata standards enable all content producers - from small independent creators to large companies - to describe their products for better chances to be found and fulfilling customer needs. However, metadata standards must not only be established, but also find their way to channels where customers can discover the related content. This brings further challenges that will be discussed in our panel after initial insights into the current state of metadata driven discoverability by experts from different content sectors (publishing, games, music and audiovisual). They will show us similarities and differences as well as explore possibilities of cross-sectoral synergies.

Discover THE ARTS+ programme

Ars Electronica

Ars Electronica on 10 September 2020

The online panel “Business Models for Online Contents” investigated how platform-based access to online content can be monetised.

The online panel “Business Models for Online Contents” investigated how platform-based access to online content can be monetised.

Speakers:

  • Thierry Baujard, IMZ Consultant on the Digital Cross Over EU project + CEO of European Investment Network Media Deals
  • Nathalie Pichard, Director at ArtTech Foundation
  • Aleksandra Artamonovskaja, Director at Partnerships at .ART
  • Brendan Ciecko, Founder + CEO of Cuseum
  • Ulvi Kasimov, founder at .ART, art collector + venture capitalist
  • Sabine Seymour, entrepreneur, researcher + athlete

About Ars Electronica 2020:

Hardly any other phrase has been used so often in recent months as that the world will be a different place after this crisis – prophetically, often as a glimmer of hope, more often as a threat. Is this true, and if so, what will be the changes? This question was the focus of this year’s Ars Electronica. Following last year’s brilliant 40-year festival, which brought more artists, exhibitors and international experts to Linz than ever before, in 2020 Ars Electronica went on a journey, or rather the festival itself becam a journey – a journey through "Kepler’s Gardens". A journey through the networked biotopes and ecosystems in which people all over the world are working to develop and shape our future, and in these days that means above all working to save our future. A journey to and with many committed communities that have already begun not only to think about the current problems, but to work on concrete ideas, actions and solutions. Places, initiatives and institutions where artists and scientists work together, challenge society and try out new alliances and forms of cooperation.

So "Kepler’s Gardens" was not only the name of the new festival venue in Linz, which will move from the Postcity to the Kepler Gardens on the well-equipped JKU campus and transform its beautiful and extensive parks into an extraordinary festival site. “Kepler’s Gardens” was also the metaphor for the organisational principle of the festival in a global lockdown: a festival that did not dive into the network and disappear there, but emerged from the network and manifested itself in many places around the world, distributed and networked. Starting in Linz and working with partners from Ars Electronica’s extraordinarily large international network that has grown over 40 years, "real" events took place in many places, with "real" artists and scientists for "real" audiences, all of which were networked into a festival from September 9 to 13.

With this simultaneity and duality of local-physical and globally networked events, Ars Electronica once again became an exciting experimental laboratory and prototype for a next-level networking that focused primarily on new forms and possibilities of fusion and coexistence of analog and digital, real and virtual, physical and telematic proximity.

Last but not least, "Kepler’s Gardens" was also a clear commitment to science and a fact-based and responsible way of dealing with each other, a statement for science and art, not only as a fuel for the economy, but as the basis for culture and civilisation. 

Find out more

Avant Premiere 2021

Avant Première Music + Media Market Berlin in February 2021

The Digital Cross Over kick-off took place as part of the Innovation Day by Avant Première Music + Media Market Berlin.
Within the format of the Innovation Day, there is a special emphasis on innovative technologies for the arts + imaginative approaches in film production, including 8K and virtual reality. Hosted by the IMZ International Music + Media Centre, Avant Première Music + Media Market Berlin is the largest annual trade fair, marketplace, conference and networking event for music + dance films. As the meeting place for a specialised industry, it unites 600 international experts + decision makers from major public + private broadcasting stations, streaming + VOD platforms, distribution + film production companies and performing arts institutions.

The Digital Cross Over kick-off took place as part of the Innovation Day by Avant Première Music + Media Market Berlin.
Within the format of the Innovation Day, there is a special emphasis on innovative technologies for the arts + imaginative approaches in film production, including 8K and virtual reality. Hosted by the IMZ International Music + Media Centre, Avant Première Music + Media Market Berlin is the largest annual trade fair, marketplace, conference and networking event for music + dance films. As the meeting place for a specialised industry, it unites 600 international experts + decision makers from major public + private broadcasting stations, streaming + VOD platforms, distribution + film production companies and performing arts institutions.

osted by the IMZ International Music + Media Centre, Avant Première Music + Media Market Berlin is the largest annual trade fair, marketplace, conference and networking event for music + dance films. As the meeting place for a specialised industry, it unites 600 international experts + decision makers from major public + private broadcasting stations, streaming + VOD platforms, distribution + film production companies and performing arts institutions.

Learn more

Digital Cross Over partners

IMZ International Music + Media Centre

The IMZ International Music + Media Centre is the international business network dedicated to the promotion and dissemination of the performing arts through audiovisual media. It is a a global network for leading international production companies, public and private broadcasters, streaming + VOD platforms, distribution companies, performing arts and educational institutions, music labels as well as technology providers.

The IMZ International Music + Media Centre is the international business network dedicated to the promotion and dissemination of the performing arts through audiovisual media. It is a a global network for leading international production companies, public and private broadcasters, streaming + VOD platforms, distribution companies, performing arts and educational institutions, music labels as well as technology providers.

Among its 150 international member organisations are major market players like BBC, ZDF, ARTE, the Metropolitan Opera New York, Vienna State Opera, London Symphony Orchestra, Berlin Phil, Unitel, EuroArts or Universal Music as well as individual members like composers, choreographers, musicians and directors. 

 

Dedicated to the business promotion of its members, the IMZ connects producers with co-producers, financiers, buyers and distributors, provides networking + pitching opportunities, circulates relevant industry news + information, and administers resources like a comprehensive film database + a directory for the cultural film industry.

Furthermore, the IMZ is committed to the viability and sustainable development of the sector and hence also engages in young talent promotion through the IMZ Academy Series and in audience development efforts by programming Music Film Festivals worldwide.

More about IMZ

Ars Electronica

Ars Electronica Linz is a cultural institution, an educational facility and a R&D lab working since 1979 on the nexus of art, technology and society. Like no other institution, Ars Electronica represents a comprehensive approach in the confrontation with techno-cultural phenomena and enjoys a worldwide reputation for excellence. It is comprised of five divisions: the Ars Electronica Festival, the Prix Ars Electronica, the Ars Electronica Center, the Ars Electronica Futurelab and Ars Electronica Solutions.

Ars Electronica Linz is a cultural institution, an educational facility and a R&D lab working since 1979 on the nexus of art, technology and society. Like no other institution, Ars Electronica represents a comprehensive approach in the confrontation with techno-cultural phenomena and enjoys a worldwide reputation for excellence. It is comprised of five divisions: the Ars Electronica Festival, the Prix Ars Electronica, the Ars Electronica Center, the Ars Electronica Futurelab and Ars Electronica Solutions.

These five divisions mutually inspire one another, constituting a circuit of creativity: The FESTIVAL as test environment and the PRIX as competition of the best and brightest—both of them international, artistic, experimental and focused on the leading edge; the CENTER as year-round presentation & interaction platform—local, educational and entertaining; and the FUTURELAB as R&D facility—innovative, creative, endowed with strong technical competence and implementation skills, and linked up to a global network of universities & research facilities.

Börsenverein Group

The group comprises the Börsenverein des Deutschen Buchhandels and its business subsidiaries, which include Frankfurter Buchmesse, MVB, mediacampus frankfurt as well as the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. The group supports the book industry and media sector via services that include representational activities, cultural projects, the organisation of trade fairs, training programmes and publishing and technology services.

The group comprises the Börsenverein des Deutschen Buchhandels and its business subsidiaries, which include Frankfurter Buchmesse, MVB, mediacampus frankfurt as well as the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. The group supports the book industry and media sector via services that include representational activities, cultural projects, the organisation of trade fairs, training programmes and publishing and technology services.

The Börsenverein Group (Group of the German Publishers and Booksellers Association) represents the interests of Germany's book industry and provides its members with advisory and practical services. In the Digital Cross Over project, events are planned to take place in the context of THE ARTS+, as part of Frankfurter Buchmesse.

Centrica - VirtuItaly

Centrica is specialised in the design, development and marketing of digital solutions in the cultural heritage and tourism field and in any expression of creativity.
In July 2015 Centrica founded the start-up VirtuItaly, that has the objective to valorise Italian culture and creativity through touring virtual exhibitions, interactive and immersive.

Centrica is specialised in the design, development and marketing of digital solutions in the cultural heritage and tourism field and in any expression of creativity.
In July 2015 Centrica founded the start-up VirtuItaly, that has the objective to valorise Italian culture and creativity through touring virtual exhibitions, interactive and immersive.

Centrica was established in 1999 to combine the technical and professional skills of high profile specialists in both digital imaging and interactive visual communication.
The company aims to foster the conservation, recovery and valorisation of cultural and creative heritage through interactive technologies featuring high resolution images , and apps for education, tourism and entertainment.
The start-up VirtuItaly has the objective to valorise Italian culture and creativity through touring virtual exhibitions, interactive and immersive.

izneo

izneo represents the first official and legal digital comic book reading service. The biggest comic book publishers have partnered to launch the service: With izneo, publishers like Bamboo, Casterman, Dargaud, Dupuis, Fluide Glacial, Grand Angle, Jungle, Kana, Le Lombard, Lucky Comics, Europe Comics and Dark Horse will offer the largest catalogue of e-comics.

izneo represents the first official and legal digital comic book reading service. The biggest comic book publishers have partnered to launch the service: With izneo, publishers like Bamboo, Casterman, Dargaud, Dupuis, Fluide Glacial, Grand Angle, Jungle, Kana, Le Lombard, Lucky Comics, Europe Comics and Dark Horse will offer the largest catalogue of e-comics.

Open to all comic book genres, the izneo catalogue expands every month with even more new albums.

Did you miss the last Digital Cross Over event?

Watch the recording of the event on 16 October 2020 for free with your My Book Fair profile!