Skip to main content

Frankfurt, 5 October 2018 – It is no longer possible to imagine everyday life without artificial intelligence – embedded in apps and websites, it assists with data analysis, recommends streaming content and creates a personalised shopping experience. Artificial intelligence has also made its way into publishing – but to what extent? That is what the Frankfurter Buchmesse and the technology-fuelled management consultancy firm Gould Finch want to find out with a joint online survey, the results of which, along with possible solutions, are to be published in a white paper.

As a result, the Frankfurter Buchmesse and Gould Finch are seeking participants from international publishing, who have a few minutes to answer industry-specific questions. All participants will be given exclusive first access to the results of the study and to the white paper to be published, in German and English, at the end of the year.

The attached article, “The Deep Waters of Deep Learning”, offers some initial insight into the topic. In it, Holger Volland, Vice President Frankfurter Buchmesse, and Colin Lovrinovic, Managing Director Gould Finch, examine the following questions: “What is artificial intelligence anyway?”, “Why is it such an important topic?” and “Why should the publishing sector grapple with it?” They also point to some initial possibilities that AI offers publishers – beyond determining location, sex and age. Because a smart implementation of existing AI can help publishers to optimise – and even develop – old and new content.

You are welcome to use the article for your reporting. In addition, Holger Volland and Colin Lovrinovic are available for interviews on the topic. And, on Friday, 12 October 2018, at 10 a.m., the two experts will also present the idea at the first Frankfurt AI Conference, which will be held as part of THE ARTS+ Festival at the Frankfurter Buchmesse in Hall 4.1.

For more information and a link to the study go to:

> Find further press releases here >
> Find further press photos here >

About the Frankfurter Buchmesse
The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,300 exhibitors from 102 countries, around 286,000 visitors, over 4,000 events and some 10,000 accredited journalists and bloggers in attendance. It also brings together key players from the fields of education, film, games, STM, academic publishing, and business information. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. Access to the Business Club, with its premium services, networking events, and conferences, such as THE MARKETS, is available exclusively with a Business Ticket – the premium option for B2B visitors. THE ARTS+ was launched in 2016 as a fair, business festival and international meeting place for the culture and creative industries. It aims to exploit the potential of digitalisation for creative content and to develop new business areas. Frankfurt EDU, the international education platform of the Frankfurter Buchmesse, presents innovative concepts, content and technologies for the future of learning. Campus Weekend at the Frankfurter Buchmesse is dedicated to university students. The Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).

About Gould Finch
Gould Finch sees itself as a hybrid between a technology-fuelled management consultancy firm and a digital powerhouse that develops and implements innovative artificial intelligence solutions. The company’s founders bring over 20 years of experience in the digital transformation of products, services and business models in many sectors, including automotive, finance, media, retail and the public sector. An experienced team of consultants and industry experts is complemented by a flexible competence network of leading (AI) researchers and practitioners, allowing us to find extremely modern technological solutions to optimize your clients’ business operations.
Gould Finch focuses on digital transformation as well as strategy, product and technology development, but we also like to get our hands dirty and help you with the first steps of implementation. Gould Finch is based in Hamburg and works with partners and clients all over the globe – including Berlin, Shanghai, Sydney, Tel Aviv and San Francisco.

Contact for the media:
Press & Corporate Communications, Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications, Phone: +49 (0) 69 2102-138,
Kathrin Grün, Director Communications, Phone: +49 (0) 69 2102-170,
Tina Pfeifer, PR Manager, Phone: +49 (0) 69 2102-271,

Press and Public Relations Gould Finch GmbH
Kim-Louisa Hauer, Head of Communications,