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THE ARTS+ Boost Your Creative Content presents Maja Lunde, Cameron Bailey and other experts from the creative industry

Shortlist for Frankfurter Buchmesse Film Awards is now published

THE ARTS+ Boost Your Creative Content functions as a year-round interface between the publishing industry and the international creative and cultural sectors. The focus is on rights and licensing for creative intellectual property (ideas, concepts, texts, images, etc.) from all creative segments, such as film/TV, audio and games. The virtual THE ARTS+ programme (14–16 October 2020) features insights, panels, pitches, networking and master classes on the topics AR/VR/XR and licensing/merchandising, as well as film and game. Participation in digital events is free; registration is required at My Book Fair: https://services.book-fair.com/login.

In May 2020, THE ARTS+ launched the Facebook group “Pitch Your CIP”, bringing together players from the publishing and creative industries and content experts from around the globe. The B2B group focuses on video pitches for book-to-film projects, audio content and animation – exactly the content that THE ARTS+ digital programme is showcasing.

The very first pitch in the group was posted by Maÿlis Vauterin, Rights Director at Éditions Stock, referring to the novel My land is yours by Tobie Nathan. Now, Maÿlis Vauterin will also herald the THE ARTS+ program. Together with Holger Volland, Vice President Frankfurter Buchmesse and founder of THE ARTS+, she will be hosting "The Hof: The ARTS+ Community Meet-up" on Tuesday, 13 October 2020.

On Wednesday, 14 October 2020, the programme will focus on augmented reality (AR), virtual reality (VR) and extended reality (XR). The keynote address on "The Future of Narrative" by Stephanie Riggs (author of "The End of Storytelling: The Future of Narrative in the Storyplex") and showcases on Augmented Storytelling will look at new storymakers and how they are applying AR, VR and XR technologies. Antoine Tanquay, founder and publisher of Alto Editions in Québec, presents the transmedial project "The Evaporated". TAICCA (Taiwan Creative Content Agency) organizes the panel "Little Stories, Big Economics: Taiwanese Stories Growing into All Forms" and shows how Taiwan has developed into an exciting and innovative creative market. Canadians Félix Lajeunesse and Paul Raphaël of Félix & Paul Studios will discuss how they transformed the Brothers Grimm fairy tale "The Seven Ravens" into a captivating storybook/mixed reality/AR installation. Presented by SODEC/MUTEC Québec, the event will be hosted by Holger Volland. Another highlight will be the panel on "How New Technologies Can Drive Narratives and Communities Forward". Presented by Telefilm Canada, the panel’s renowned participants: Pietro Gagliano (AI expert and founder of Transitional Forms Studio Lab), Dr Julie Nagam (professor of art history at the University of Winnipeg), Randall Okita (prizewinning film director, scriptwriter and artist) and Cindy Au Yeung (Creative Director, Chinatown XR) will discuss which new technologies can help stories and characters come alive in new formats, thereby reaching a wider audience. The experts for immersive storytelling and artificial intelligence will share their experiences with moderator Catherine Mathys, director of Industry and Market Trends at Canada Media Fund (CMF).

On Thursday, 15 October 2020, the focus will be on licensing and merchandising. Seda Röder of the Sonophilia Foundation will host a panel on "Creativity Matters!". Stein Olav Henrichsen (Munch Museum), artist Maryam Jafri, Hrag Vartanian (Hyperallergic) and Leah Dickerman (MoMA) discuss the topic "Sharing Is Caring? Digital Dilemmas for the Cultural Sector". In his master class on "Brand Licensing for Publishers", Martin Brochstein of Licensing International will show how publishing professionals can use brand licensing to increase their visibility and create new revenue streams. A showcase will feature “Characters & Illustration IP” which is aimed primarily at those who are looking for new content or who have already developed their own character ideas. The event will put a spotlight on humorous and captivating figures from around the world – from pigs protecting the environment to the Japanese bestseller "Oshiri-Tantei – The Japanese Butt Detective". Keita Hasegawa from the Japanese publishing house POPLAR will present this series of children’s books, which has already been adapted for Netflix. Thorsten Unger, CEO of Unger & Fiedler, the creative transmedia studio, will introduce "Captain Hog & Friends".

On Friday, 16 October 2020, THE ARTS+ will be dedicated to film and game with the successful format "A Book is a Film is a Game". The master class "Books Beyond their Covers: Adaptation and the Role of the Book in the 21st century Media Industries" von Simone Murray (Autorin von "The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation") will allow viewers to take a deep dive into the world of film. Speakers Lorena Mazuré Loos (project manager, International Music + Media Centre Austria) and Luc Moser (director of Label & New Business, EuroArts Music) will join other experts to share their insights during the panel Digital Cross Over x FBM: Driving Discoverability through Metadata. Cameron Bailey (Artistic Director and Co-Head of the Toronto International Film Festival (TIFF)) talks with Zeresenay Berhane Mehari (director of the film "Sweetness in the Belly") and Camilla Gibb (author of "Sweetness in the Belly") about the filming of the novel and the challenges of such a project. Bestselling author Maja Lunde and the Norwegian literary agent Annette Ore (Oslo Literary Agency) will also talk about Book to film adaptations. In 2017 Lunde's world bestselling novel "The History of Bees" was presented at Books at Berlinale, the pitching event by Frankfurter Buchmesse and the Berlinale Co-Production Market, which has been held at the Berlinale since 2006. The day will end with a Matchmaking-Session for Producers, Publishers and Literary Agents curated by the Berlinale.

Frankfurter Buchmesse Film Awards

The Frankfurter Buchmesse Film Awards will be presented prior to the fair, on 9 October, as part of the B3 BEN Awards (Registration for the livestream event: https://fienta.com/b3biennale2020-10806). The evening will be moderated by Jo Schück, host of the ZDF TV show "aspekte Kulturjournal". While the main prizewinners of the BEN Awards have already been announced (US actor Willem Dafoe and German artist Anne Imhof), the winners of the Frankfurter Buchmesse Film Awards will not be announced until the ceremony. The shortlist in the category "Best International Adaptation for Children or Young Adults" includes "Als Hitler das rosa Kannichen stahl" (Caroline Link), "Jacob, Mimi and the Talking Dog" (Edmunds Jansons) and "Pinocchio" (Matteo Garrone). In the category "Best International Literary Adaptation", "Antigone" (Sophie Deraspe), "First Cow" (Kelly Reichardt), "I'm Thinking of Ending Things" (Charlie Kaufman), "Shirley" (Josephine Decker) and "Unorthodox" (Maria Schrader) will compete. The jury consists – besides Frankfurter Buchmesse director Juergen Boos – of Frederic Boyer (Tribeca Film Festival and Les Arcs European Film Festival), film critic Beat Glur, Ellen M. Harrington (Deutsches Filminstitut & Filmmuseum), Ulrich Höcherl (Blickpunkt:Film), Rajendra Roy (MoMA), Signe Zeilich-Jensen (The Netherlands Film Fund), Leo Barraclough (Variety Magazine) and the new members Margret Albers (European Children's Film Association) and Bobby Allen (MUBI). The category "Best Illustrated Book on Film" will be decided by the jury of the Motovun Group of International Publishers; here "French New Wave" (Reel Art Press), "The Story of Film" (Pavilion Books) and "Color Mania" (Lars Müller Publishers) are in the final selection.

The fifth B3 biennale of the moving image will take place from 9 to 18 October 2020, focussing on TRUTHS as a hybrid format. Once again, it will serve as a strategic partner within the framework of THE ARTS+ (www.b3biennale.com). Other partners – besides Telefilm Canada, SODEC/MUTEC Québec, Licensing International, TAICCA and Berlinale – are Ukrainian Cultural Foundation, Hessenagentur and Creative Business Cup.

For more information on sessions, speakers and partners, visit: www.theartsplus.com