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The second edition of JakTent (10-14 November 2021) will be presented as a hybrid format / The Aim is to make Jakarta a melting point and an axis of the creative industry in the Asia Pacific region

 In its second year, JakTent will be held from 10-14 November 2021 at Sarinah in downtown Jakarta as a hybrid format with the theme “To Gather Again”. JakTent expects more than 20,000 participants from 50 countries who will take part in 200 events. Marieke Lucas Rijneveld, from the Netherlands, winner of the the International Booker Prize 2020, will be one of JakTent’s top speakers. The Jakarta Content Week is co-organised by Frankfurter Buchmesse with financial support from the German Federal Foreign Office. 

“The tagline 'To Gather Again' represents the state of our creative industries in regaining its strength to resume, continue and carry on during and hopefully after the pandemic. And we are confident through reuniting in this collaboration movement we'd be able to gather what was missed and what is new during this pandemic, together. There will be 400 speakers from various sectors of the creative industries around the globe – publishing, cuisine, fashion, crafts, film, design, games, cosplay, digital startups, and other media – to discuss technological developments, exchange ideas, and experiences, exhibit their products both in Jakarta, Frankfurt and virtually, and engage in B2B / B2C transactions,” said Laura Bangun Prinsloo, Chair of the 17000 Islands of Imagination Foundation. More guest stars and speakers for JakTent 2021 will be announced in the coming weeks.

“We are very happy that in this time of the pandemic, which has been extremely difficult for the Asia Pacific region, JakTent is pushing through and is giving a sign of hope and is reflecting the strength and resilience of the publishing and creative industries in the region. We cannot wait to reconnect in Frankfurt and in Jakarta - even if it is not always in person. And it is very exciting and meaningful that JakTent also serves as a run-up to the big year 2022, when Jakarta will host the International Publishers Association’s World Congress, “ says Juergen Boos, President and CEO of Frankfurter Buchmesse, and adds: “We are also celebrating Germany as the Special Guest in Indonesia, at JakTent and hopefully at other publishing related events as well.”

In its first edition (11 to 15 November 2020), the five-day event recorded 3933 registrants with 16,677 participants from 41 countries on They watched 326 speakers from 41 countries who participated in 144 events. There were 78 exhibitors involved in the "The Market" session. 3 investors and 25 companies were participating in "The Market Go-Invest". Among the 41 countries were Malaysia, Singapore, Australia, New Zealand, Niue, China, Japan, South Korea, the United States, Britain, Germany, Sweden, Switzerland, Kenya and Morocco. Travel vlogger Nuseir 'Nas Daily' Yassin, video content producer Joe Sabia, world bestselling author Sophie Kinsella, and bestselling journalist and author David Wallace-Wells were some of the internationally well-known speakers.

JakTent 2021 receives support from the Jakarta Provincial Government through the Jakarta Tourism and Creative Economy Office, for activities that develop and advance the creative industry ecosystem in Jakarta. "JakTent's efforts to make Jakarta a melting pot and axis of the creative industry in the Asia Pacific region will have an impact on the progress and collaboration of creative economy players – both in the Asia Pacific region and globally. In addition, JakTent will also be a part of a series of activities for the International Publishers Association (IPA) World Congress 2022, which will be held in Jakarta. The publishing sector is a sector that has its uniqueness and advantages, namely as the estuary of creative content and being able to collaborate and connect with all other creative economic sectors,” said Gumilar Ekalaya, Acting Head of Tourism and Creative Economy, Jakarta.

JakTent 2021 also has full support from Sarinah and the Jakarta Creative City Forum (JCCF). Sarinah, the window to Indonesia, is a company established in 1966 to present Indonesian creative goods. It is situated in a strategically convenient building in the heart of Jakarta, and is currently under reconstruction, transforming into a community space and mall. Thus, Sarinah is destined to become one of modern Indonesia’s icons. This newly designed space will be hosting the hybrid Jaktent 2021.

“Sarinah's collaboration with JCCF and JakTent is strategic and important. JakTent's activities, which involve many creative communities, are in line with the spirit of Sarinah's transformation into community mall. Therefore, we turned the collaboration with JakTent into a series of activities on the Road to the Grand Launching of Sarinah," said Fetty Kwartati (CEO of Sarinah).

In line with the first edition of JakTent, there are seven segments of events that will be presented this year, namely:
1. LitBeat: All talks that focus on new issues and technologies in sub-sectors of the creative industry.
2. LitBite: A festival that looks at the culinary world as a source of marketable products, a font of cultural knowledge, and a treasury of creative content. Curators:
3. LitFest: An international literary festival with a special focus on the Asia-Pacific region and the connection between literature and film.
4. The Market: A venue for players in the creative industries and Small and Medium Enterprises can display the best of their products in virtual and physical exhibitions.
5. LitTrade: A platform where book publishers and players in other creative industries from Europe and Asia Pacific Region can engage in rights transactions.
6. Icon: A large-scale public event for character-focused creative content. Curators: re:ON Comics,.
7. LitFilm: A film festival for the screening, discussions, seminars, and talk shows on issues and trends in the film industry and a financing forum as well.

All sectors of Jaktent are curated by well-known institutions and individuals in their field, i.e. Lontar Foundation for Litfest, Janet de Neefe for Litbite etc.

Contact for the media:

Press & Corporate Communication, Frankfurter Buchmesse,
Kathrin Grün, Head of Communications, Phone: +49 (0) 69 2102-170,

About 17000 Islands of Imagination Foundation

The 17000 Islands of Imagination Foundation is a non-profit organisation working to improve the quality of literature and creative content in Indonesia, initiating and organising various educative and inspiring programmes that encourage the realisation of sustainable literary ecosystem, encouraging high quality literary products, making reading materials accessible for people, as well as elevating the role of Indonesian literature in global contemporary issue, and collaborating with various actors in book industry, the government, corporation, and communities.

About Frankfurter Buchmesse

Frankfurter Buchmesse is the international publishing industry’s biggest trade fair and the most important international marketplace for content – from novels and children’s books to academic databases and stories for films, games and virtual reality experiences. Publishing professionals from around the world meet here with partners from the technology sector and from related creative and cultural industries, sparking new partnerships and business models. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. Frankfurter Buchmesse organises the participation of German publishers at international book fairs and hosts trade events throughout the year in major international markets. Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association).

With financial support from Federal Foreign Office.

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