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Speaker Frankfurter Buchmesse

Dr. Michael Trautmann


After his PhD in the field of ecology-oriented marketing, he started his career at Bossard Consultants and held positions as Managing Director at Springer & Jacoby and as Global CMO at Audi. In 2004, together with André Kemper, he founded the advertising agency kempertrautmann, which became thjnk. Michael is also the co-founder of Hyrox, the world's first fitness competition for everyone, and he can be heard once a week as a co-host on the podcast "On The Way to New Work". He is also co-author of the book of the same name. Since January 2022, he and his co-author Swantje Allmers have been offering consulting, training and coaching under the brand "New Work Masterskills".