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Werbung auf Messegelände Werbung auf Messegelände

Your brand in the spotlight

Attract attention and benefit from a wide range of advertising opportunities, PR measures and marketing materials.

Frankfurter Buchmesse offers multiple opportunities to present your brand effectively – both at the fair and digitally. From eye-catching large-format advertising to promotions, sponsorships and targeted online measures, you can benefit from our many services to boost your visibility and target your audience directly.

Brands & personalities at the Frankfurt Book Fair

Die Frankfurter Buchmesse präsentiert sich

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Partnership & sponsoring

Present your products and services through a partnership with Frankfurter Buchmesse. It’s a great way to reach publishing professionals, literary minds, culture enthusiasts and creative service providers from all over the world.

Local advertising opportunities

Werbeflächen und -maßnahmen auf dem Messegelände

You can draw attention to your company and your brand at the fair's strategically most important indoor and outdoor locations. For detailed information on the on-site advertising media, please contact our service partner Messe Frankfurt Medien und Service GmbH.

You can draw attention to your company and your brand at the fair's strategically most important indoor and outdoor locations. For detailed information on the on-site advertising media, please contact our service partner Messe Frankfurt Medien und Service GmbH.

Your contacts at Messe Frankfurt Medien und Service GmbH
Sabine Abersfelder
phone +49 69 75 75-61 76
email sabine.abersfelder@messefrankfurt.com

Vera Scholz
phone +49 69 75 75-69 23
email vera.scholz@messefrankfurt.com

Note: Orders can only be placed via the Shop for Exhibitor Services.

Online version of the terrain media

Werbeflächen auf dem großen LED-Screen auf der Agora

Reach your target group where the action is – with the new 50 sqm LED screen in the middle of the Agora!

Reach your target group where the action is – with the new 50 sqm LED screen in the middle of the Agora!

Book a screen advert now and, already from a distance, effectively capture your target group’s attention.

Branding

You are looking for an additional visual presence at Frankfurter Buchmesse? How about branding one of the fair‘s seating area with a grafic of your choice?

You are looking for an additional visual presence at Frankfurter Buchmesse? How about branding one of the fair‘s seating area with a grafic of your choice?

Product information:

  • There are selected, exclusive seating areas available, spread across all halls
  • Light wall 3x3 m
  • Assembly, graphics handling and production of the graphics are included
  • Electricity is included
  • The seating area cannot be used for appointments or the display of flyers
  • No further design or placement of additional furniture is possible
  • The seating area is intended for visitors to the hall
     

Price for exhibitors: (per seating area with light wall): € 4,400 excl. VAT
Price for non-exhibitors: € 4,900 excl. VAT

Book your Branding Seating Area at Frankfurter Buchmesse now:

+49 69 2102-111

Send Message

Trinkwasser für alle – ein ganz besonderes Projekt

At Frankfurter Buchmesse, we believe that everyone should have access to clean drinking water. That’s why we are setting an example for sustainability and social responsibility at Frankfurter Buchmesse 2025, by providing free drinking water to all fair visitors. In the central Agora, we are installing a modern drinking water tap with two pillars for all visitors.

At Frankfurter Buchmesse, we believe that everyone should have access to clean drinking water. That’s why we are setting an example for sustainability and social responsibility at Frankfurter Buchmesse 2025, by providing free drinking water to all fair visitors. In the central Agora, we are installing a modern drinking water tap with two pillars for all visitors.

Our aim is to reduce plastic waste and send a strong message about the importance of access to clean drinking water worldwide.
We are implementing this project in partnership with Join the Pipe, an international organisation dedicated to ensuring clean drinking water for all and reducing single-use plastics.

Do good and be visible – become a sponsor!

We are looking for committed sponsors to help us bring this project to life.
A “Duo” water dispenser costs 6,000 euros.
As a sponsor, you will enjoy exclusive visibility at the drinking water station. You’ll be seen by tens of thousands of visitors from all over the world – and make a strong statement for sustainability and social responsibility.

Become a sponsor now and make a difference together!

Find out more about Join the Pipe(opens in a new window)

Send Message

Lanyard-Sponsoring auf der #fbm25

A small giveaway with a big impact! Put branded lanyards into the hands – and around the necks – of the #fbm25 audience.

A small giveaway with a big impact! Put branded lanyards into the hands – and around the necks – of the #fbm25 audience.

As a sponsor, you have complete creative freedom over the design. Your sponsorship fee of € 7,000 includes the opportunity to supply between 30,000 and 60,000 lanyards, which will be freely available to trade visitors and the general public at every entrance to the fair.

Send Message

Sichtbarkeit für Ihr Unternehmen – im Herzen der Messe

At Frankfurter Buchmesse 2025, we create space for connections, dialogue and sustained brand presence – with 80 chairs at the Agora, the central, open-air square of the fair. Each of these chairs will have a customisable cover that can make your brand part of this public space, visible to tens of thousands of visitors from all over the world!

At Frankfurter Buchmesse 2025, we create space for connections, dialogue and sustained brand presence – with 80 chairs at the Agora, the central, open-air square of the fair. Each of these chairs will have a customisable cover that can make your brand part of this public space, visible to tens of thousands of visitors from all over the world!

For a package price of 10,000 euros, 80 chairs at the Agora will be fitted with printed covers that advertise your brand for the duration of the fair. Although the chairs remain with us, the durable covers are yours to keep and reuse long after the fair.

Send Message

Online advertising opportunities

Masterclasses und The Hof

The Masterclasses offer you effective lead generation and the chance to optimally prepare and enhance your sales activities at the fair. Position your brand in a tailored one-hour session in the week before the fair opens (6-10 October 2025). At the year-round networking format The Hof, you can enter into conversation with your community in a relaxed atmosphere. Both sessions can be recorded and made available for you to use afterwards. The technical setup and support before and during the session is also included.

The Masterclasses offer you effective lead generation and the chance to optimally prepare and enhance your sales activities at the fair. Position your brand in a tailored one-hour session in the week before the fair opens (6-10 October 2025). At the year-round networking format The Hof, you can enter into conversation with your community in a relaxed atmosphere. Both sessions can be recorded and made available for you to use afterwards. The technical setup and support before and during the session is also included.

Your contact is Luisa Wagner, Marketing Manager, Frankfurter Buchmesse GmbH.

Send Message

Illustration with Frankfurt Connect Logo and photos of people at the fair

Extend your reach from beyond the fair into the internet – with Frankfurter Buchmesse’s digital platform.

Extend your reach from beyond the fair into the internet – with Frankfurter Buchmesse’s digital platform.

Create your company profile, present products, promote events and network with an international audience – before, during and after the fair.

Join Frankfurt Connect

Reach students and young professionals at Frankfurter Buchmesse's Campus Weekend

Ihre Veranstaltung beim Campus Weekend

At our Campus Weekend, young professionals and students get in touch with future employers. As an exhibitor, you can benefit from Frankfurter Buchmesse's marketing measures for the Campus Weekend and successfully put the spotlight on your weekend activities at your stand.

At our Campus Weekend, young professionals and students get in touch with future employers. As an exhibitor, you can benefit from Frankfurter Buchmesse's marketing measures for the Campus Weekend and successfully put the spotlight on your weekend activities at your stand.

Are you organising events on the book fair weekend around the latest trends in education and science or offering tips and tricks for studying and career planning? Then join our Campus Weekend and benefit from Frankfurter Buchmesse's targeted marketing measures aimed at students.

Gain further visibility as a sponsor: We will include your logo and your company in the communication and marketing measures surrounding the Campus Weekend. If you are interested, Martina Wolff de Carrasco, Key Account Manager, will be happy to advise you.

+49 69 2102-111

Send Message

Free promotional materials to support your press and PR activities

Frankfurter Buchmesse brand stands for a great book and media event. Make sure to take advantage of this powerful pull and use our advertising materials for your trade fair success. All materials are available in a number of formats and resolutions, and are free of charge to our exhibitors.

Logos der Frankfurter Buchmesse

Here you will find the Frankfurter Buchmesse logo in different formats, resolutions and colours.

Here you will find the Frankfurter Buchmesse logo in different formats, resolutions and colours.

NB: The JPG files are particularly suitable for online use. For printing, we recommend using the EPS vector graphics.

Contact: press@buchmesse.de

Download-Portal

Press and PR

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Information for journalists and bloggers

Take advantage of our wide range of materials, pictures and press kits containing all of the most important information on the fair - you can also be one of the 10 000 journalists and bloggers who report on the book fair.

More information

Get in touch!

We look forward to receiving your enquiry about partnership.

  • Current Interest Branding, Sponsoring, Partnership
  • Contact details
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If you are interested in an exhibition stand or other presence options, please visit:
presentation options