Before appearing in Frankfurt, the Guest of Honour launches a translation promotion programme. For the featured country’s book industry, this means expanding its licensing business and the number of international publishing contacts – and not only during the year it is Guest of Honour.
The highlight of the Guest of Honour programme is the presentation of the country’s literature and culture at Frankfurter Buchmesse in October. Literary and political representatives from the Guest of Honour country usually speak at the book fair’s official opening ceremony. The centrepiece of the featured country’s presence at the fair is the Guest of Honour Pavilion. This is where the Guest of Honour presents a specially designed exhibition and offers a multifaceted programme of readings, discussions, performances and happy hours.
The Guest of Honour arranges for some 50 authors, on average, to come to the fair. They appear in the pavilion, where the international exhibition “Books on …” is also on display, featuring publications about the guest country and literary works translated into multiple languages. Publishing houses from the Guest of Honour country are also present at the collective stand and in various thematic areas throughout the fair.
Moreover, a diverse supporting programme is organised beyond the fairgrounds in the city of Frankfurt and other locations. During the entire year a country is Guest of Honour, a wide range of happenings take place throughout Germany, including readings, panel discussions, exhibitions, theatre performances, dance events, film screenings, literary-culinary evenings, trade conferences and parties.
Numerous publishing houses and cultural institutions take up the Guest of Honour theme, integrating publications and other elements into their programmes. The featured country is often represented before the book fair at other trade events and literary and cultural festivals. Book tours by the country’s authors before, during and after the fair also ensure each year’s topic is covered by the media throughout Germany. This means a multifaceted picture of the Guest of Honour’s literature and culture is conveyed even before the actual presentation at the book fair. In total, some 500 events relating to the Guest of Honour take place over the course of the year, both on the fairgrounds and at other locations.