Your Exhibition Options

Book floor space only and build you very own stand or choose from four customisable system stand models. The choice is yours.

Your advantages as an exhibitor

Your presence at the most important industry meeting of the year
Face-to-face meetings with your clients
Your stand as the point of contact for meetings and chance encounters
Reduced prices thanks to funding
Access to an international network
Your products in the spotlight

Financial planning security for exhibitors through renewed funding from the German government’s NEUSTART KULTUR programme.

Which of our two stand options is right for you?

Have you already decided on an exhibition stand? Go directly to the stand registration forms.

Custom-built stand

Create an individualised exhibition stand using your own stand builder. Just book the space you need, and let your creativity run free.

System stand

Our bestseller starts at 8 square metres and offers everything from a single source – without any stand builder needed. It’s inexpensive, practical and easily re-sizable.

Custom-built or system stand - find out more about the differences.

What advantages does an custom-built stand offer compared to a system stand and vice versa? The choice of stand model depends on a number of factors. Starting with the time and manpower you can devote to planning your exhibition stand and presentation to managing the construction of your stand and coordinating service providers.

We asked our customer advisor Hanife Içten for you.

Dear Hanife can you describe the two options in one sentence each?

Custom-build state: Our customers can let off steam.
System stand: Everything is there, only the framework in which the customer moves is predefined.

[Further down on this page you will find a list that Hanife Içten created for us afterwards and which we do not want to withhold from you].

When deciding on a system stand, we as the Frankfurt Book Fair team are, so to speak, the stand builder for the customer. How would you briefly explain the advantages of a system stand to one of your customers on the phone?

I explain the advantages to my customers like this:
If you choose a system stand, you can travel to the fair later because your stand will be built by us.
For example, with our CLASSIC system stand, all you have to do is hang the shelves typical of this stand in the metal rails on the walls as you like, because the formats of the products on display vary for many customers.

The furniture packages are already ready in the stand on arrival and only need to be unpacked.
You can customise the system stand as you wish, e.g. with posters or coloured wall coverings or a different coloured carpet.

Thank you Hanife.

If you have any questions, please do not hesitate to contact our customer advisors.

Frankfurt, March 2021

The most important differences compiled for you by Hanife Içten:

Custom-built	System stand
Rental of empty floor space	Rental of a pre-built stand
Stand is built by the client's stand builder	Stand is ready for use
Customer commissions his stand builder according to his own wishes and budget	Customer finds everything on stand (walls/shelves/carpet/lighting/power/furniture)
Custom-built stand allows brand-specific customisation/appearance/presentation	Can be individualised at little cost
Client's stand builder arrives early and sets up the stand. Client removes the stand before the start of the fair.	Arrival is possible shortly before the start of the fair