Audiobooks beyond the audio: how Skeelo hacked the market in Brazil
Digital Publishing market is having a fast growth rate due the pandemic environment. A lot has been discussed about product development such as e-books and audiobooks, the constant increasing demand and consequent consumption. Though, not much has being discussed and challenged when we think about reaching and distribution. How to exponentially distribute and be present at the readers life? Engaging in such quest, this Masterclass foster to introduce a new business model with huge growth hacking results in Brazil, rapidly reaching around 50% of the market and distributing more than one billion books. Proposing to challenge the status quo and evolute to new market target customers, the Skeelo’s model promotes a digital content mass distribution frictionless and with a huge customer engagement.