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Learn from the best.

Together with our partners, publishers, exhibitors and industry players, we will present exciting case studies and expert knowledge on essential publishing issues.

Register for our Masterclasses

The #fbm23 Masterclasses will take place from 9 to 13 October 2023.

The Masterclasses feature well-known speakers from within our industry, hidden champions, and best practise cases, offering you a mix of expertise, learning, and inspiration. You will be able to listen in the live sessions and interact with the speakers via the Q&A .
Already confirmed this year are Masterclasses on the #BookTok phenomenon with TikTok Germany, a masterclass on change management with the British company Uuna Ltd and a session with the author, business coach and publisher Dr Milan Krajnc. FurtherMasterclasses will be announced shortly. Participation is free of charge after the registration via Zoom.

This is what the Masterclasses at Frankfurter Buchmesse offer you

  • Insights, Q&A and live chat per masterclass
  • Expert knowledge at first hand
  • Free for participants
  • 60-minute online sessions

Discover our 2023 Masterclasses

Monday, 9 October 2023

#BookTok for authors

Live now DE
Speaker: Sophie Münzberg, NGO, Culture and Education Strategic Partnerships Manager
TikTok Germany
and 2 more speakers

From bookworm to #BookTok creator - How to build your TikTok community!

Live now DE
Speaker: Jasmin Pfanzelter, Community Manager
TikTok Germany
and one more speaker

Tuesday, 10 October 2023

Uuna Ltd. - Three real-world must-dos and case studies to deliver change well in a transforming Publishing landscape

Live now EN
Speaker: Charlotte Talmage, Change and Communications specialist
Uuna Ltd.
and one more speaker

Wednesday, 11 October 2023

TikTok for publishers: Discover how #BookTok is revolutionising the way readers engage, share, discover and buy books

Live now EN
Speaker: Lisa Pankewitz, Manager Marketing Content & Social Media
and one more speaker

Thursday, 12 October 2023

BearingPoint - AI is about to boost Book Distribution through DemandSens

Live now EN
Speaker: Marvin Zeeb, Business Development Manager
and 2 more speakers

Friday, 13 October 2023

Milan Krajnc - How to find inner peace in the business world?

Live now EN
Speaker: Milan Krajnc, prof. dr. sc., dr. h.c., B. Sc., BS, psychotherapist, MBA, DBA

Masterclass Partners


2023: Host a Masterclass with your company

Reach out to your (professional) audience in the run-up to Frankfurter Buchmesse, increase your visibility and expand your physical presence at Frankfurter Buchmesse digitally as well.

  • 60-minute B2B format
  • Sales measure for targeted lead generation
  • Live presentation with Q&A or pre-produced presentation followed by live Q&A
  • Technical and chat support by FBM team
  • Recording for long-term use in media library
  • on demand: edited video clip for own use

Become a Masterclass Host

You are keen to share your expertise with a professional audience? Looking for new and exciting business leads?

  • Current Interest in digital offers
  • Contact details
  • Complete

Get in touch and we will discuss the details.

Adam Fritz, CEO, Pozotron, about Frankfurter Buchmesse

Frankfurter Buchmesse 2022: Masterclass with Pozotron - Adam Fritz Testimonial

Which company, host or business case should not be missing at the next edition of our Masterclasses?

Send us your recommendation via e-mail to

Write your recommendation now!