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Save the date: 7 -11 October 2024

The next Masterclasses will take place in the week before #fbm24.

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Save the date: Masterclasses 2024

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Host a Masterclass with your company

Reach out to your (professional) audience in the run-up to Frankfurter Buchmesse, increase your visibility and expand your physical presence at Frankfurter Buchmesse with digital lead generation activities beforehand.

  • 60-minute B2B format
  • Sales measure for targeted lead generation
  • Live presentation with Q&A or pre-produced presentation followed by live Q&A
  • Technical and chat support by FBM team
  • Recording for long-term use in media library
  • on demand: edited video clip for own use

Become a Masterclass Host

You are keen to share your expertise with a professional audience? Looking for new and exciting business leads?

  • Current Interest in digital offers
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Adam Fritz, CEO, Pozotron, about Frankfurter Buchmesse

Frankfurter Buchmesse 2022: Masterclass with Pozotron - Adam Fritz Testimonial

The Masterclasses feature well-known speakers from within the publishing industry, regional experts, hidden champions, and best practise cases, offering you a mix of expertise, learning, and inspiration. Participants can listen in the live sessions and interact with the speakers via the Q&A. Participation is free of charge.
In 2023, Masterclass sessions covered the #BookTok phenomenon, change management, coaching and artificial intelligence in publishing.

This is what the Masterclasses at Frankfurter Buchmesse offer you

  • Insights, Q&A and live chat per masterclass
  • Expert knowledge at first hand
  • Free for participants
  • 60-minute online sessions

Discover our 2023 Masterclasses

Monday, 9 October 2023

#BookTok for authors

Live now DE
Speaker: Sophie Münzberg, NGO, Culture and Education Strategic Partnerships Manager
TikTok Germany
and 2 more speakers

From bookworm to #BookTok creator - How to!

Live now DE
Speaker: Tabea Grunert, TikTok Creator
and 2 more speakers

Tuesday, 10 October 2023

Uuna Ltd. - Three real-world must-dos and case studies to deliver change well in a transforming Publishing landscape

Live now EN
Speaker: Charlotte Talmage, Change and Communications specialist
Uuna Ltd.
and 2 more speakers

Wednesday, 11 October 2023

TikTok for publishers: Discover how #BookTok is revolutionising the way readers engage, share, discover and buy books

Live now EN
Speaker: Lisa Pankewitz, Manager Marketing Content & Social Media
and one more speaker

Thursday, 12 October 2023

BearingPoint - AI is about to boost Book Distribution through DemandSens

Live now EN
Speaker: Marvin Zeeb, Business Development Manager
and 2 more speakers

Friday, 13 October 2023

Milan Krajnc - How to find inner peace in the business world?

Live now EN
Speaker: Milan Krajnc, prof. dr. sc., dr. h.c., B. Sc., BS, psychotherapist, MBA, DBA

Masterclass Partners