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Your tickets for Frankfurter Buchmesse – digital and easy with the Exhibitors Ticket Portal

The Exhibitor Ticket Portal will be available from mid-August 2021 onwards.

Create, manage and send your tickets online with our Exhibitors Ticket Portal

My Book Fair is the central online access for all vital services for Frankfurer Buchmesse.

Here you will find the exhibitor ticket portal, the LitAg ticket portal (both available to nominated ticket managers only) and tickets for trade visitors. With this professional management tool ticket managers can issue passes online for staff and colleagues, for customers you would like to invite to the fair. A practical invitation function is available for this purpose, with which visitors are sent a direct link to their online ticket by e-mail. Easy, efficient, and round the clock. NB: Due to the COVID 19 pandemic, all tickets are only available as day tickets. Unfortunately, exhibitor and trade visitor tickets do NOT entitle the holder to use local public transport this year.

The applicable hygiene regulations must be observed. You can check ahead of your visit which hygiene regulations are in force here: Hygiene & distancing – participate safely. Bring all necessary certificates (e.g. proof of vaccination, current test results) and a medical mask.

One ticket portal

Ticket-Manager auf der Frankfurter Buchmesse

Ticket managers

From mid-August onwards you will be able to create ticket links and codes for colleagues and customers.

Here is how it works:

Two women having a chat on a stand-up table

Trade Visitors and Exhibitors

Register and redeem your ticket via link or code.

Here is how it works:


Literary Agents

From mid-August onwards you can create all tickets and manage your ticket contingency within the portal.

For ticket managers: the quick and easy way to create tickets

  • Exhibitor passes
  • Trade visitor and general public tickets
  • Passes for set-up and dismantling
  • Tickets for literary agents and scouts

Benefit from many advantages


A single online portal for all ticket types.

Fast: Once registered with My Book Fair you will find managing tickets fast and easy.


Create and manage ticket codes and ticket links with just a few clicks.


The ticket portal is available around the clock.


If an already personalised ticket is lost, it can just be downloaded again as a PDF.


Your personal data is secure with us and will not be forwarded to third-parties.


No more annoying paperwork.


Thanks to the improved user guidance, using the ticket portal is easy and intuitive.


Higher stability and compatibility of the program through optimised technology.

Step by step

Exhibitor Ticket Portal

Tutorial for the Exhibitor Ticket Portal

Creating and sending ticket codes and ticket links.


Questions & answers you need to know about the exhibitor ticket portal

Why is registration and ticket personalisation via My Book Fair necessary for trade visitors and exhibitors?

Frankfurter Buchmesse has responded to the frequently expressed wish by exhibitors, agents and trade visitors to bundle fair services digitally and to enable a transparent and up-to-date ticket management.

Within My Book Fair you can

  • Redeem ticket codes and ticket links for day tickets
  • Register as a trade visitor and use all relevant services
  • Research the exhibitor catalogue, create watch lists and download them as PDFs
  • Automatically link favourites you set in the exhibitor catalogue via My Book Fair to the Buchmesse App, where they can be easily called up.
  • Receive contact suggestions for perfect matchmaking, based on details of interests and countries

Where do I see my ticket codes?

When ticket managers generate ticket codes they will appear in the LitAg ticket portal overview. Each ticket number corresponds to a ticket code that has been sent, so all ticket codes already sent can be traced. You send the ticket codes to your customers, staff etc. They will then need to personalise them by loggin on to their own My Book Fair account.

Are tickets automatically personalised?

Ticket codes issued by the ticket manager are not yet personalised. Only when the recipient redeems the codes in the ticket shop are they personalised - i.e. given a name. For this purpose, registration by the recipient at My Book Fair is necessary. The name of the registered user then appears on the ticket.

Can the name on the ticket be changed again?

Names on tickets cannot be changed once they have been personalised, not even by the ticket manager. However, only tickets that are scanned at the fair entrances will be invoiced, so any tickets or links assigned by the ticket manager within the portal in addition to ticket packages can be re-issued without any problem to a new person.

Does the ticket manager have to create his own ticket?

Yes, if they are attending Frankfurter Buchmesse they will need to issue a ticket to themselves and redeem it.

Can tickets also be bought at the door?

Exhibitor tickets can only be booked via the exhibitor ticket portal. Trade and private visitor tickets can only be purchased online this year and not on site.

Is it possible to visit the Frankfurt Book Fair without a redeemed ticket code?

Due to the limited number of tickets and the fact that you will be required to provide information about yourself before entering the grounds, we can only grant you access if you have converted your ticket code into a ticket in advance via My Book Fair.

Can I also buy a ticket on site?

No, this year tickets can‘t be purchased on site.

What individual solutions does Frankfurter Buchmesse offer exhibitors and customers for whom it is not possible to order or register tickets via the exhibitor ticket portal?

If it is not possible to order or register tickets via the exhibitor ticket portal, please contact the Service Hotline on +49 (0) 69 7575 5151 or by e-mail to:

It is not reasonable to expect my colleague/chief/customer/guest/author/VIP... to register via My Book Fair. What solutions does Frankfurter Buchmesse offer for these situations?

Registration via My Book Fair is quick and easy. Moreover, it remains valid for visits to the Fair in subsequent years and does not have to be repeated. However, if registration is not possible or desired, please contact the service hotline at +49 (0) 69 7575 5151 or send an e-mail to:


My colleagues are having problems redeeming their ticket code/link. What can I do?

Please refer your colleagues to the service hotline at +49 (0) 69 7575 5151 or, who will help with specific cases and send your employees our tutorials showing how to redeem a ticket code or how to convert a ticket link into a ticket.

Is my data safe? I do not want my colleagues/customers/... to receive advertising e-mails from Frankfurter Buchmesse in the future.

Frankfurter Buchmesse takes data protection very seriously. As a matter of principle, customer data is not passed on to third parties. Detailed information about our data protection guidelines can be found on our website.

I am struggling with the task to allocate all the tickets via the exhibitor ticket portal. What can I do to get help?

If your company is happy to appoint more than one ticket manger then you can easily appoint colleagues as deputies and organise ticket management amongst each other. To do this, fill in the mask with the personal details of your colleagues.

Many of my colleagues have forgotten their My Book Fair access data. What can I do?

If colleagues have forgotten their passworkds they can reset and issue a new password. The prerequisite is that the current e-mail address corresponds to the email address used when during the original registration.

All about My Book Fair

The central service portal for all exhibitors, literary agents and trade visitors

Frankfurter Buchmesse continues to grow. My Book Fair gives you access to a wide range of services relating to the most important marketplace for printed and digital content. Exhibitors, trade visitors and literary agents can use our fair services simply, quickly, efficiently, and around the clock, ensuring they don’t miss a thing. And once you’ve registered, you can access our fair services for future fairs even quicker.

On My Book Fair, you can do all this and much more

  • Create and manage tickets and fair passes
  • Redeem ticket codes and ticket links
  • Invite colleagues and customers automatically and personally
  • Accredit yourself as a journalist or blogger
  • Edit your catalogue entry
  • Book print and online advertising
  • Pay invoices with credit card
  • Research in the Exhibitor Catalogue, make checklists and download them as PDFs
  • Enter your event in the Calendar of Events
  • Set favourites that automatically link to the Book Fair app for convenient access
  • Get suggested contacts for ideal matchmaking based on information provided about your interests and relevant countries

Questions about My Book Fair

What is My Book Fair?

My Book Fair is the central service portal for your fair needs. Exhibitors, trade visitors and literary agents will find our fair services easy to use, and can access them at any time. So you never miss a thing. Exhibitors and literary agents can organise tickets and free contingents, invite colleagues and customers, enter their event in the Calendar of Events, and much more. Users can also download the Exhibitor Catalogue. All entries in My Book Fair will automatically link to your Book Fair app.

How are My Book Fair and the Exhibitors Ticket Portal connected?

One access – many possibilities. My Book Fair is the central service portal for your visit to the fair. A single registration is all it takes to use fair services simply and conveniently, and to ensure you don’t miss a thing. This also includes creating, managing and sending your tickets through the Exhibitors Ticket Portal.

Why must trade visitors and exhibitors register and personalise their tickets on My Book Fair?

Due to the increasing digitalisation of processes in the professional world, we too have bundled our range of trade fair services digitally and, by doing so, to also ensure full transparency over ticket management services. My Book Fair offers many other helpful functions. For example, you can:

  • Redeem ticket codes and ticket links,
  • Register as a trade visitor and use all relevant services,
  • Download the Exhibitor Catalogue
  • Automatically link your My Book Fair entries with the Book Fair app
If you have any further questions, please ask.

Give us a call or drop us a line. We will be happy to help you.

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