Digital formats

Masterclasses by Frankfurter Buchmesse

Digital sessions on publishing trends

Discover our international learning format for publishing professionals.

The digital learning format for the publishing world

The publishing landscape is constantly evolving and it's not always easy to stay up to date. With our Masterclasses, you can expand your knowledge from anywhere in the world. Taking place digitally and being free of charge for participants, they are the perfect tool for searching for exciting innovations and hidden gems before the start of the book fair.

Masterclasses from 18 – 21 May 2026

Monday, 18 May

15:00 — 16:00 Ended

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KI erfolgreich im Unternehmen einführen: Change, Use Cases & Adoption

Live now DE

Speaker: Svenja Nefen, Head of Customer Success

knk Gruppe

and one more speaker

Learn more

Wednesday, 20 May

12:00 — 13:00 Ended

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Vom Buch zur Marke: Personal Branding für Einzelverleger:innen und Autor:innen

Live now DE

Speaker: Deborah Klein, Freelance PR consultant

PR consultancy and editorship

Learn more

16:00 — 17:00 Ended

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Your eBook Works Perfectly – Until a Real Student Tries to Use It

Live now EN

Speaker: Darshit Shah, Segment Lead - Marketing

KITABOO

Learn more

Thursday, 21 May

14:00 — 15:00 Ended

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How to #fbm26: Prepare Your Visit as a Trade Visitor

Live now EN

Speaker: Hanife İçten, Key Account Manager

Frankfurter Buchmesse

and one more speaker

Learn more

Our Masterclass speaker line-up for May 2026

Host a Masterclass with your company

Reach out to your (professional) audience in the run-up to Frankfurter Buchmesse, increase your visibility and expand your physical presence at Frankfurter Buchmesse with digital marketing and lead generation activities beforehand.

The next Masterclass edition will take place from 21–25 September 2026. Get in touch now and seize this opportunity to showcase your company in the best possible light.

Tailored marketing campaign for your session
Lead generation for your marketing & sales team
Live or pre-produced presentation followed by live Q&A
Technical setup, speaker briefings and support before, during and after the session
Long-term visibility of your Masterclass in our media library
Branded video clip for own use

Become a host

Which company, host or business case should not be missing from the next Masterclasses?

Please send us your recommendation by e-mail to masterclass@buchmesse.de(opens in a new window).

Write a recommendation now!(opens in a new window)

What former Masterclass hosts say

Kevin Oh, CEO & Founder, SYNTHYA

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