Turning your Content into a Digital Goldmine

How publishers can unlock target groups and institutional markets through digital models

Specialist publishers hold unique, trusted knowledge — but too often it stays locked in static books,PDFs or databases. This session shows how to transform existing content into scalable digital products, reach new audiences such as corporates, public institutions, and education, and open up predictable revenue streams.
We’ll also explore how publishers can position their authoritative content as a reliable alternative to AI-generated “hallucinations” — creating long-term value without high upfront risk.