CONTEC in Latin America

Sharing Innovation - Sustainability, Audio and Translation

Buenos Aires
26th April 2023
Mexico City
5th & 6th July 2023

CONTEC in Latin America

One of the aims of the Frankfurter Buchmesse is to strengthen and consolidate the international book market through seminars, workshops and conferences, bringing the “Frankfurt Experience” to other parts of the world. CONTEC is a trade mark of the Frankfurter Buchmesse that pursues to create a space for reflection on the challenges and opportunities in the content industry.
It is a meeting point for professionals from publishing as well as cultural and creative industries, a space for exchanging experiences and generating synergies among the players and a hub for exploring new business opportunities.
During the last years, many topics related to innovation, technology, business models supporting the book industry and the links to other creative industries were discussed at CONTEC. This includes among others the importance of metadata, self-publishing, diversification of marketing, visibility and cooperation between bookstores, user behaviour analysis and new business models such as audiobooks. International speakers from countries such as Germany, France, USA, UK, Canada, India, Denmark, Poland, Switzerland, Sweden and Iberoamerican countries have participated at the events.

The sustainable book industry

The 2030 Agenda for Sustainable Development, which was adopted at the UN Sustainable Development Summit on 25 September 2015, comprises 17 Sustainable Development Goals (SDGs) – it is the international community's contract for the future for the 21st century. For a more sustainable book industry, it is crucial to keep an eye on the entire production and recycling chain. In addition to more environmentally friendly production, the aim must also be to avoid overproduction, delivery routes and reemissions. Resource-saving solutions such as print on demand are one of many ways to achieve this.

Trends and challenges in audio publishing

Audiobooks, audio dramatisations, podcasts and other spoken word formats are gaining new audiences around the globe constantly. This creates new opportunities for publishers, creative writers, actors and producers. At the same time voice content must be created as thoughtful as the story that is told and monetising audio content is always challenging. We will address the biggest trends and challenges in audio publishing. From global numbers, to examples of successful consumer driven spoken word developments, monetising, and artificial intelligence (AI).

Diverse translation areas

Without them there would be no international bestsellers and understanding each other across national borders would be much more difficult, yet only rarely do they step into the spotlight: translators are essential, and not only in the world of literature. We put a spotlight on diverse translation areas, from literary translation, dubbing of movies, translation for the deaf, translation of audiobooks, etc.

CONTEC MEXICO 5th and 6th July 2023

The book industry can and must be sustainable. It is both our social and environmental responsibility to make it happen. Concepts such as accessibility, diversity and sustainability imply rethinking knowledge and actions in the publishing chain. It is necessary to think about marketing, taking advantage of the digitalisation of publishing processes, including distribution, which is one of the most important challenges facing those who make, sell or promote books. In this context, the audiobook format - which is becoming more and more relevant - implies advantages that contribute to offering a wide bibliodiversity of content worldwide. To make this content accessible worldwide, the work of translators is essencial and necessary. Thanks to them, language barriers are no longer a problem.

Registration CONTEC Mexico 2023