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Mexico City, November 2021



About 250 people participated at the event that took place on the 18 and 19 February 2020 at the Centro Cultural de España in Mexico City.
Both focus topics Transmedia Narratives and Artificial Intelligence were received with high interest.
Besides those two, the event focused specially on film.
Additional to the panel discussions and keynotes, a workshop on audiovisual rights, a matchmaking between film producers and publishers, and meet-the-expert sessions took place.
Speakers from Spain, Germany, Colombia, Brazil, UK, Costa Rica and Mexico participated at this two-day event in Mexiko City, which was supported by Acción Cultural Española, Goethe-Institut, Bookmate, Fundación Telefónica und Metabooks.


Transmedia Narratives

Attracting new audiences through different formats and platforms

Attracting new audiences through different formats and platforms

In the Transmedia Narratives sessions, there were discussions aimed at how to attract and engage audience through interaction in different formats and platforms, theatre, series and films. Behind technologies there are humans and new brave creators are needed that dare to address the audience according to their interests, using the appropriate format and the right channel.
“Platform and tools need to be chosen according to the story, and not the other way round“ according to Roger Casas-Alatriste, El Cañonazo Transmedia from Spain.


Artificial Intelligence

The use of Artificial Intelligence on the book sector and the cultural industries

The use of Artificial Intelligence on the book sector and the cultural industries

The second focus Artificial Intelligence opened new perspectives pointing at the higher potential of algorithms and machines compared to humans and their infallible character. With AI, tasks can be automated, recommendations and the circulation can be calculated and so on.
„Those skeptic must control their fears and make efforts to understand technologies and use it to their benefit" according to Colin Lovrinovic, Gould Finch, Germany.


Focus Film

Audiovisual rights, content strategies and networking between filmmakers and publishers

Audiovisual rights, content strategies and networking between filmmakers and publishers

In cooperation with CeMPro (Mexican Center for Protection and Promotion of Copyright) a workshop on audiovisual rights was organized, where over 50 people took part.
After the presentation of the platform WePlot, which is establishing as a network for audiovisual productions in Latin America, Parrot Analytics presented how audiovisual products are launched at the right moment by using big data and algorithms so that their awareness is increased.
The CONTEC event was closed by a two-hour matchmaking between producers and publishers organised in cooperation with Canacine, the association of Mexican film producers.
"The Matchmaking is an innovative format which helps us meeting other creators and open new perspectives for books with view to other platforms" as Samuel Rivera from La Cifra Editorial declared.


The Frankfurter Buchmesse is the place where the key players of the content industry gather to share trends, developments and experiences.

One of the aims of the Frankfurter Buchmesse is to strengthen and consolidate the international book market through seminars, workshops and conferences, bringing the “Frankfurt Experience” to other parts of the world. CONTEC is a trade mark of the Frankfurter Buchmesse that pursues to create a space for reflection on the challenges and opportunities in the content industry. It is a meeting point for professionals from publishing as well as cultural and creative industries, a space for exchanging experiences and generating synergies among the players and a hub for exploring new business opportunities. During the last years, many topics related to innovation, technology, business models supporting the book industry and the links to other creative industries were discussed at CONTEC. This includes among others the importance of metadata, self-publishing, diversification of marketing, visibility and cooperation between bookstores, user behaviour analysis and new business models such as audiobooks. International speakers from countries such as Germany, France, USA, UK, Canada, India, Denmark, Poland, Switzerland, Sweden and Iberoamerican countries have participated at the events.

New Circuits for Content

What all creatives industries share is their focus on content.

Content can´t be longer attached to one format or branch and must be able to navigate from one creative industry to the next one. It has to be flexible and adaptable to new uses and formats.

The current business models could be more profitable by expanding the value chain to other creative industries.

Videogame, Cinema/TV and music industries have adopted business dynamics that have dramatically modified the cultural consumption of their users.

The publishing industry stands out as the source of content, which has just started to be explored in other fields.

CONTEC México and CONTEC Argentina

CONTEC brings together all players of the publishing and creative industries.

….all kinds of publishers as well as creators of edutainment content, programmers, transmedia platform developers, community managers, technology suppliers, booksellers, librarians and everyone interested in transforming and consolidating his business to explore the latest trends and developments in creation, publishing, reading and distribution processes. It is all about storytelling in different media, whether it is a print book, an e-book, an audiobook, a film, an art piece, a videogame or content distributed via social media.

Visit the CONTEC Homepage in Spanish

Last Editions of the CONTEC Conference

  • CONTEC Argentina, Buenos Aires April 26, 2019
  • CONTEC Mexico, Mexico City, February 19 and 20, 2019

  • CONTEC Mexico, Mexico City, June 18, 19 and 20, 2018

  • CONTEC Mexico, Mexico City, June 14 and 15, 2017
  • CONTEC Colombia, Medellin, September 9 and 10, 2015

  • CONTEC Brazil, Belo Horizonte, November 18, 2014

  • CONTEC Brazil, Canoas & São Paulo February 18, 19 and 20, 2014

  • CONTEC Brazil, Rio de Janeiro, August 30, 2013

  • CONTEC Brazil, São Paulo, August 7 and 8, 2012