CONTEC in Latin America

One of the aims of the Frankfurter Buchmesse is to strengthen and consolidate the international book market through seminars, workshops and conferences, bringing the “Frankfurt Experience” to other parts of the world. CONTEC is a trade mark of the Frankfurter Buchmesse that pursues to create a space for reflection on the challenges and opportunities in the content industry.
It is a meeting point for professionals from publishing as well as cultural and creative industries, a space for exchanging experiences and generating synergies among the players and a hub for exploring new business opportunities.
During the last years, many topics related to innovation, technology, business models supporting the book industry and the links to other creative industries were discussed at CONTEC. This includes among others the importance of metadata, self-publishing, diversification of marketing, visibility and cooperation between bookstores, user behaviour analysis and new business models such as audiobooks. International speakers from countries such as Germany, France, USA, UK, Canada, India, Denmark, Poland, Switzerland, Sweden and Iberoamerican countries have participated at the events.

CONTEC brings together all players of the publishing and creative industries.

….all kinds of publishers as well as creators of edutainment content, programmers, transmedia platform developers, community managers, technology suppliers, booksellers, librarians and everyone interested in transforming and consolidating his business to explore the latest trends and developments in creation, publishing, reading and distribution processes. It is all about storytelling in different media, whether it is a print book, an e-book, an audiobook, a film, an art piece, a videogame or content distributed via social media.