Verena Alice Borelli
Verena Alice Borelli acts as strategy manager of the publishing house Belas Letras. During the pandemic of the new coronavirus, she coordinated the transition to a 100% remote working model and the restructuring of the entire business, including the new pre-order strategy, in addition to financial and commercial policy. As a result, in the first half of the year, despite the severe crisis, the company grew 16% compared to 2019. In addition, Belas Letras has now managed, in August 2020, to bring the sad default rate down to zero, which reached 80% last March.