Publishing Arabic books - opportunities and challenges

English version | switch here to the arabic version: https://youtu.be/-Brlu4dW6jI

Arabic literature is diverse and has a long history. There are over 400 million Arabic speakers, yet bringing Arabic literature to the Western market is a challenge. Why is that? Conversely, which titles and themes particularly spark readers’ interest and sell well? How can Arabic literature be disseminated and which authors are currently worth discovering? And vice versa: which books by non-Arab authors could be introduced to the Arab market? What are and aren’t Arab readers interested in today? Lena Bopp discusses these and other issues with Rasha al Ameer, Piero Salabè and Yasmina Jraissati.