Nadim Sadek

Nadim Sadek is Founder & CEO of Shimmr AI, ‘The Discoverability Engine’, winner of AI Startup of the Year London 2024, Frankfurt 2025, FutureBook 2025, and the IPA’s 2026 ‘Innovation in Publishing’ Laureate.
He is author of Shimmer, don’t Shake and Quiver, don’t Quake (Mensch, 2023, 2025), described by The New Publishing Standard as “the Most Important Book Publishing Professionals Will Read This Decade”. Forthcoming books include The Farlands Adventures (Wonder House) and RIDES – The Marques & Minds of Motorcycling (Veloce). Nadim writes for The Bookseller, speaks globally on AI, and advises BookBrunch, Ailaysa and Sinai AI.