Peter Hildick-Smith founded Codex-Group in 2004, pioneering pre-market testing to help book publishers, retailers, authors, agents and tech companies increase sales. Codex’s Book Preview author brand development and messaging programs have helped authors including Hillary Clinton, Tina Fey, Joe Biden, David Baldacci, John Kerry, and Daniel H. Pink, among others, reach the bestseller list. Prior to founding Codex, Peter was Corporate VP, Merchandising, and before that VP of Young Readers and College Marketing at Bantam, Doubleday, Dell Publishing Group. He is on the advisory boards of multiple book tech start-ups, and also served on the board of the Book Industry Study Group. He earned his BA in Comparative Literature from the University of Pennsylvania, and MBA in Marketing from The Wharton School.