6 – 10 October 2027

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System Stand SMART

Your multimedia centre

The multimedia hub that puts the spotlight on your products

Book your stand now
SMART

What distinguishes the System Stand SMART? The technology!

When you book a System Stand SMART, you will receive a fully assembled stand with these basic features:

  • Back and side walls, depending on the size of your stand, carpet (Rep 0905 grey, "Cradle to Cradle Certified® Silver"), book shelves
  • Broadband internet connection (LAN, 12 Mbit/s); multifunctional wall module incl. triple power socket
  • 40-inch monitor with LCD display, two spotlights for 4 sqm; four spotlights for 8 sqm
  • Counter with lockable base cabinet and DIN A4 brochure holder; two bar stools, waste paper basket; additonal for 8 sqm stand: one table, two chairs, two bench cabinets
  • Two or three Exhibitor Passes; ten trade visitor one-day tickets
  • Entry in the Exhibitor Directory and the Calendar of Events

Your System Stand SMART could look like this

System Stand SMART 4 sqm (2 m x 2 m)

SMART_2x2_Ansicht_Grafik

System Stand SMART 8 sqm (2 m x 4 m)

SMART_2x4_Ansicht_Grafik

Your System Stand SMART could look like this

8 sqm corner stand

Systemstand SMART

8 sqm row stand

System Stand SMART

Including personal design elements

System Stand SMART

Corner stand

System Stand SMART

4 sqm row stand

System Stand SMART

8 sqm row stand with graphics

System Stand SMART 8 sqm row stand with graphics

Prices 2027

All prices excl. VAT. The prices for the System Stand SMART are package prices and include the Obligatory fees (see Prices & Products 2027).

 Early Bird
until
30/11/2026

Standard

4 sqm row stand

€ 4,916

€ 4,964

4 sqm corner stand 

€ 5,071

€ 5,124

8 sqm row stand

€ 7,870

€ 7,990

8 sqm corner stand

€ 8,271

€ 8,403

Registration documents 2027 will be available shortly

Furniture and stand equipment

Choose from our wide range of furniture and stand equipment to present your products in the best possible way, to hold customer meetings, and appeal to a wide audience.

Advertising & Reach

Whether directly at the exhibition site or in one of our numerous digital formats: Put yourself in the spotlight, and achieve global visibility for your brand using targeted advertising in one of the world's largest international media and literary events.

Compare the five System Stands

CLASSICDELUXEGLOWSMARTGALLERY
A solid baseFrankfurter Buchmesse as your stand builder Stand package with backlit graphic wallStand package with screenThe stand for creatives
from 4 sqmfrom 12 sqm16, 20, 24 or 32 sqm4 or 8 sqmfrom 4 up to 32 sqm
The basic equipment included in the sqm price provides a ready-to-use stand. System Stand tailor-made: briefed by you, built by us.Premium quality stand with backlit graphic wall, cubicle, counter, and seating. Bookable in various colours.  Ready-to-use multimedia stand with a monitor, counter, storage, and seating. 3 m high, white walls for creative self-design: Space for non-book, art, and the creative industries. 
Lighting and furniture can be ordered via the registration form. The overall costs consist of the price for a System Stand CLASSIC, plus the individual features. Further stand equipment can be booked via the registration form.Further stand equipment can be booked via the registration form. Matching additional equipment can be booked via the Messe Frankfurt Exhibitor Services Shop. 
System Stand CLASSICSystem Stand DELUXESystem Stand GLOWBook it nowSystem Stand GALLERY

Do you have questions or would like to book a stand?