From Book to Brand: Personal Branding for Self-Publishers and Authors

20 May 2026 12:00 — 13:00

Live now

online via Zoom

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Please note: This Masterclass was held in German. Unfortunately, there is currently no possibility to translate it into English or to add subtitles.

Feel free to download the checklist containing the most important points to bear in mind regarding personal branding for your visit to Frankfurter Buchmesse.

Topics:

Identity First: effective PR instead of marketing clichés, and why authenticity is the only currency that counts at a trade fair. How to summarise the ‘brand core’ in three sentences.
Strategic PR: The difference between ‘making noise’ and brand-building – how to craft messages so precisely that the press and bookshops take notice. How to do trade fair networking.
Visibility & Tools: Communication in traditional media, how to extend your trade fair presence digitally and turn contacts into loyal followers, and the creation of a ‘PR roadmap’ to boost your visibility.

Please note: This Masterclass will be held in German. However, Zoom offers the option to display real-time translated subtitles. You can find step-by-step instructions on the Masterclasses page.

Speaker

Deborah Klein

Freelance PR consultant

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