From Book to Brand: Personal Branding for Self-Publishers and Authors

Topics:

• Identity First: effective PR instead of marketing clichés, and why authenticity is the only currency that counts at a trade fair. How to summarise the ‘brand core’ in three sentences.
• Strategic PR: The difference between ‘making noise’ and brand-building – how to craft messages so precisely that the press and bookshops take notice. How to do trade fair networking.
• Visibility & Tools: Communication in traditional media, how to extend your trade fair presence digitally and turn contacts into loyal followers, and the creation of a ‘PR roadmap’ to boost your visibility.

Please note: This Masterclass will be held in German. However, Zoom offers the option to display real-time translated subtitles. You can find step-by-step instructions on the Masterclasses page.