From Attention to Action: AI in Publishing Marketing

16 October 2025 14:25 — 15:00

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Frankfurter Buchmesse

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A live panel with publishing experts and a conversational AI

In today’s crowded digital landscape, publishers face shrinking attention spans, exploding channels, and tough competition from faster, easier-to-consume media formats. This panel explores how Large Language Models can help publishers move along the AIDA chain — from capturing Attention to driving Action — while separating hype from real-world use cases. Two industry experts and a live conversational AI will debate facts, myths, opportunities, and risks of AI in marketing. Expect sharp insights, a touch of provocation, and a glimpse into the future of human–AI collaboration.

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