The Bag of Gold? — Audio Dramas in the Age of Audio Streaming

15 October 2025 14:30 — 14:55

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Frankfurter Buchmesse

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Music was only the beginning – Podcasts have revolutionised listening habits, and now a new audio format is moving into the spotlight: audiobooks and audio dramas. Between subscription models, artificial intelligence, and personalised recommendations, one question arises: How lucrative is the audio content market really? And what role do audio dramas play within the streaming ecosystem?

We explore the economic relevance of audio dramas in comparison to music and podcasts, discuss the opportunities and risks for publishers and authors – and ask:

Is there really a bag of gold hidden at the end of the audio streaming rainbow?

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