From intellectual property to smart property: About your own content, third-party systems and the question of who ultimately has control.

Please note: this Masterclass will be held exclusively in German. To enable you to follow the presentation in your chosen language, Zoom offers a real-time subtitling feature. You can find step-by-step instructions on the Masterclasses page under ‘How to enable real-time translated subtitles in Zoom’.

For numerous sectors, children and young people are among the most important – yet also the most difficult to reach – target groups: whether in the rights and licensing business, in educational and gaming products, in the media, culture or brand communication. Traditional digital channels are becoming increasingly restricted, both for regulatory reasons and because young target groups communicate differently than they did just a few years ago. In this masterclass, Oliver Mauckner, co-founder and CEO of HillcrownAI, demonstrates what safe, age-appropriate AI experiences can look like – experiences that offer children genuine added value whilst simultaneously opening up new business opportunities. Using KinderGPT – currently the most high-profile application of the HillcrownAI platform – he provides insight into the strategic and regulatory foundations that companies and institutions are already using today to set the course for the target audiences of tomorrow.

KinderGPT is the AI app that gives children aged four and over safe, age-appropriate access to the world of artificial intelligence. It has been developed in collaboration with psychologists and educators and features a built-in AI Guard system to block unsuitable content. In this masterclass, Oliver Mauckner will demonstrate live the new opportunities available to brands, cultural institutions and content providers for reaching young audiences safely and on an equal footing.