Skip to main content

Kick-Start your TikTok Journey with Bastei Lübbe!

13 October 2022
Live now
online via Zoom

Please login to see this video

You need a MyBookFair-Account to watch this video. Login and register here.


When „spicy“ is not meant for meals and „tropes“ are freed from the discussions of rhetorical scholars, you know you are on #booktok! TikTok’s hottest community has ignited the publishing industry and drives sales and recognition across the world. But where to start? Janni Deitenbach (Head of Community Management at Bastei Lübbe AG) and Philippe Gales (SMB Strategic Partnership Manager at TikTok) discuss what it takes to get involved on the platform, where millions of readers just wait to get connected. We talk about the relevant steps to take and how to overcome common hurdles and blockers in your approach to TikTok.

Register here for the Masterclass by TikTok in cooperation with Bastei Lübbe.