New marketing ideas for booksellers

The book trade and its key players, the booksellers, face ever-greater challenges, primarily driven by the digital revolution and the resulting changes in reading habits and the use of print media.
This presentation aims to offer, based on the reality in Guatemala and Central America, new ideas for the marketing of books in a changing market and world, and to provide a platform for fruitful exchange between the key players: booksellers, distributors and publishers.