Road to Frankfurt: The B2B Advanced Traveller's Guide to the World's Biggest Book Fair

Many are planning to attend the world’s biggest book fair this autumn, but is that enough?

The Frankfurter Buchmesse isn’t just a fair you attend – it’s a week you own!

This advanced Masterclass is designed for trade visitors and exhibitors who come to Frankfurt for the business and networking opportunities, the trade programme, and the B2B momentum. In this compact presentation, the Frankfurter Buchmesse team will talk you through the professional programme, support you in finding the right networking spaces, and show you how to appreciate the liveliness and energy of the entire industry coming together.

This session will help you to approach the world’s leading international B2B marketplace with the necessary preparation to match its scale, pace and opportunity, so that you don't just show up — you show up ready.