TikTok for publishers: Discover how #BookTok is revolutionising the way readers engage, share, discover and buy books
#BookTok is changing the book industry! As a publisher you want to know how to get started on the platform, and be part of the #BookTok community to increase sales and grow your reading communities?
This webinar covers everything you need to know to be successful on TikTok. Lisa Pankewitz (Manager Marketing Content & Social Media, Thalia) and James Cahill (Brand Partnerships Lead Lifestyle & Education at TikTok) will introduce you to #BookTok on TikTok and guide you through the successes of Thalia's campaign on the platform - including highlights, best practices, learnings for publishers.