Carlos Rojas is journalist. He has collaborated in commercial and promotional areas of several Mexican bookstores. He was director of MVB América Latina, a Mexican subsidiary of MVB GmbH (with involvement of the Frankfurter Buchmesse GmbH) that provides standards and tools for the book industry. He is currently head of Spanish content at Zebralution, a German distributor of audiobooks, music and podcasts. He is a founding partner of Lecturable, a Mexican strategic development agency for the book industry.