Catalina Lucas

Catalina Lucas holds a bachelor’s degree in Marketing, she completed postgraduate studies in Strategy, Marketing, and Communication, and specialized in Digital Communication and Digital Business Management. In 2018, she completed a master’s degree in Data Science and Knowledge Management at Austral University. She began her career at Penguin Random House in 2008 in the Marketing department. Later, as Regional Digital Manager, she was responsible for driving the e-book and audiobook business and the digital marketing strategy. Since 2018, she has served as Director of Digital Strategy for South America, driving digital transformation and the development of B2B and B2C online businesses. Since 2020, she has been in charge of the Data Strategy, AI, and Advanced Analytics department for the region.