Juampi Bellini spent 25 years working in business strategy in the publishing industry, with his most recent years focused on e-commerce and the development and marketing of digital platforms and products.
Convinced that audio is the ideal medium for attracting new audiences to stories and learning, he co-founded ReadingU in 2017, which is now the production company with the most audiobooks produced in Latin America. In 2021, the company launched Ridu, an app featuring original audio horror and true crime stories, which has been downloaded more than 500,000 times in over 70 countries.